Farmers have a unique lifestyle that integrates business life, family and friends. Non-farm people may have perceptions that farmers have it pretty good compared to their own lives. John Phipps challenges farmers to view their situation from the perspective of non-farmers.
Source: Top Producer, Summer 2016.
Many things farmers take for granted can strike non-farm family members as enormous benefits:
- No commuting
- Job security
- Autonomy
- Income
- Quantity time alongside family members
INSIGHTS: It always seems greener on the other side of the fence. Perceptions become realities unless we seek to understand the perspective of those not involved in farming and animal care.