Farm Journal Media announced the acquisition of the agricultural assets of Vance Publishing last December. Publications from both companies with new looks and names are now hitting our mailboxes. Some magazine titles have closed. Details about the acquisition and the future of those titles are presented in this article.
Source: AgriMarketing, January/February 2016.
The Vance acquisition increases FJM’s size by 40% and puts it over a new operating threshold according to Andy Weber, CEO of FJM. Integration of the new properties is moving quickly. The two sales and content teams are united – and the former Vance properties are leveraging the new access to Farm Journal’s television, radio and mobile platforms.