Nancy S. Loving, DVM, urges horse owners to prepare for cooler days ahead. She reviews steps to prepare the barn and meet horses’ needs before the weather turns bad. This includes completing a preventive care checklist that covers vaccines, worming, body condition scoring and hoof care.
Commentary
Nearly every animal owner study we see identifies communication from veterinary teams as important. When veterinary teams use B2C content like this one in their clinic communications, animal owners notice even if they have already read it and forgot to act.
Consider the article here for social media posts, newsletters or a seasonal message for horse owners in the clinic database. Be prepared to support the responses by setting appointments. For farm visit efficiency, include a point-of-service reward or discount to those horse owners who have their animals caught, corralled or stabled BEFORE you arrive.
Source: The Horse, September 21, 2026. Link.
Related: Remember, those beautiful fall leaves can be toxic, AHD Archives. Link.
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