To help you improve your ability to get decisions, let us focus on helping you better understand your decision-maker’s range of attitudes.
Source: Repertoire, June 2024. Link.
More complex decisions, such as continued treatment options, can be dominated by the emotional component of decision-making, while costs of treatment options can be more factual.
INSIGHTS: Pay more attention to “HOW” the decision-maker expresses themselves to identify their current attitude.
Your role is decision-getting, so you want every customer to end up with a confident, well-informed decision.”