Opinion
Most of us would agree that 2020 advanced asynchronous interactions provided by digital tech, internet services and eCommerce platforms. Still, some animal health pros remain reluctant to believe that veterinary tele-everything and omni-channel supply chains will continue to be successful and grow.
Whether one likes Facebook or not, the metrics in the infographic are worthy of more than a casual look.” – Kirk Augustine
Note the section on what these trends mean for marketers . . . which includes us all.
Source: Social Media Today, January 13, 2021. Link. Emerging trends include:
- The convenience gap
- The participation paradigm
- The digital gathering
- The entrepreneur’s edge