It seems like Facebook changes every day. At least it gives us the courtesy of telling us the direction in which it’s moving. Its recent focus has been expanding Facebook Stories. How can you make best use of Stories to grow your business? Facebook offers these suggestions:
- Create ads that leverage speed to keep readers’ attention.
- Stories with sound lead to better results. Use music or voice-overs.
- Use stickers and text overlays cautiously. Facebook reports mixed results.
- Top-performing ads have shorter scenes. Play with length to find what works best for you.
As Andrew Hutchinson says, “There’s no denying the rising interest in the option – and that means that, as a social media marketer, you need to also be considering Stories in your process.”
Source: Social Media Today, April 16, 2019. Link.
INSIGHTS: There will always be something new in social media. The trick is learning which new tools have the most potential impact for your brand. There’s enough evidence that Facebook Stories are here to stay and have an impact. It is worth testing to see how effective they are for you.
The link posted here is inaccurate. It works, but takes you to the wrong page- an article about Grit- not about Facebook Stories. This is an article I am interested in- so would love to see the proper link. Thanks!
https://www.socialmediatoday.com/news/facebook-releases-new-guide-on-creating-more-effective-stories-infographic/552782/
Corrections have been made to the link. Thank you for letting us know.