Animal health marketers frequently find that and images of pets “sell.” Autumn Sullivan suggests otherwise. Her position is cuteness helps, especially with viral videos, while the real secret ingredient to creating viral content is empathy. The post referenced here is promotional but the message applies to marketers stretching their companies in the social media and video space.
Source: Big Sea, June 23, 2017.
Put down the product, turn off the sales pitch. Listen to your audience. What questions and concerns are they sharing? Create content that answers them thoughtfully and authentically. Educate, entertain, have fun and be yourself. This won’t guarantee your content goes viral, but it definitely increases the odds.