The digital pet ecosystem refers to anything digital that connects you to a client and their pet, writes Bruce Truman. The time is now for individuals and practice teams to embrace the opportunity to meet client expectations for services.
The new age pet parent wants engagement. They are interested in online chat or text services, monthly payment plans, loyalty programs, online purchasing, home delivery and online resources with reliable pet care information” – Bruce Truman
Source: Vet Advantage, February 2021. Link. Practices that embrace digital transformation are creating multi-lane highways via a multi-step, multimodal and multi-device client journey. Digital transformation must occur within the next 10 years to remain viable.