Customer-centered focus becomes part of the DNA of a business or practice when its customers are at the center of every decision. This article is the 11th in a series of 12 on this subject. Animal health pros closest to customers’ needs often find themselves in conflict with leadership. But focused, customer-centric behavior is a primary context to the most successful companies.
Source: Customer Think, November 10, 2017.
It’s time now to inject customer-centricity DNA across your company. New assignments, initiatives and relationships can start that way. Embedded customer-centered management ensures the ongoing legacy of customer experience investments and your company’s ongoing differentiation, value-generation and organic growth. Embed it by following these prerequisites:
- 1st Prerequisite: Align from the Top
- 2nd Prerequisite: All Hands On-Deck
- 3rd Prerequisite: Maximize Value Attainment
- 4th Prerequisite: Maintain Transparency
Also see: Customer context important in demand generation efforts , AHD, March 22, 2017.
INSIGHTS – Consider using these articles during 2018 business planning:
Introduction: Customer-Centered Business: 10 Keys to Organic Growth
- Goals — Sharing the Vision
- Values — Walking the Talk
- Structure — Nurturing the Ecosystem
- Processes — Preventing Silos
- Policies — Empowering Growth
- Motives — Driving Win-Win Attitudes
- Engagement — Collaborating for Results
- Improvement — Preventing Issue Recurrence
- Innovation — Creating Mutual Value
- Momentum — Embedding Within Your DNA