Email remains a key element of any effective digital marketing strategy. It provides a direct connection between you and your target audience and facilitates a range of engagement benefits.
A new overview of essential email usage stats and tips are worth noting:
- Personalized emails, which include customers’ names, can have a positive effect on open rates
- The right subject line, which is the first thing that your customers see, can greatly improve response
- Emails are more likely to be opened on desktops, which is worth noting in your composition and formatting
- Welcome emails are the most important with an 82 percent open rate
- Emails under 200 words are most likely to gain user engagement
Source: SocialMedia Today, July 17, 2021. Link.
INSIGHTS: Continually optimizing communication remains a must. Hutchinson’s overview and infographic have something in them for each of us using business email. Take a look, then decide if there is an area in which you can improve.