Animal Health Digest is a curation service. One source defines a content curator as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. That is what we do at AHD. We sift through more than 150 media sources on a day-by-day basis. While you do your jobs, we read for you, determine what content is most important, usable and informative for you to consider.
At the recent Content Marketing World Expo, Joe Paluzzi shared that content marketing is maturing. Repurposing, or sharing a single piece of content through many platforms in various versions, confounds curation. We work to avoid a lot of duplication since content can show up from several media sources over time.
Source: Content Marketing Institute, September 28, 2016.
Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. To what factors do marketers attribute this increased success? The top two factors are:
- doing a better job with content creation (85%)
- developing or adjusting their content marketing strategy (72%)
INSIGHTS: Animal health pros involved in marketing will appreciate this perspective. However, he presents little information about content distribution. It is common for good content to reach prospects and customers before a company’s sales force becomes aware of it. It’s not just media information, either. Sometimes, companies fail to tell sales forces about messaging they put into the marketplace. This is another benefit of having a content curator working to let you know what’s out there.