Multiple social media sources organize content for veterinary practices. The challenge is to keep the practice team up to date on what is being posted and the possible questions that could result from it. Knowing what practices are posting can also be a big help for sales representatives as they support their clinic customers. Similar dynamics exist for reps who service retail associates.
I am confident that the person(s) running the social media entries in clinic or in a retail store forget to routinely update their teams on what is being posted. Services like the one we highlight here have advanced calendars that work well for team meetings and help representatives to stay current with the subject matter.
Source: Veterinary Team Brief, September 2016. Social Media Calendar, 2016. (requires registration to see full calendar)
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