Media sources are full of information about boomers, gen Xers, millennials and recently the iGens, or Generation Z. Depending on which date ranges you use, I live with a boomer, a gen Xer, a millennial and an iGen. We’re all different, have different attitudes and approach communication, problem solving and planning differently. I’ve found that engaging in safe, open discussion is more valuable than spending time profiling.
Regardless of generational labels, we must learn to listen and ask open-ended questions. Veterinarians are just as curious about animal owners as they are about animals. Animals are the common denominator that bring owners and veterinarians together. Still, veterinary teams sometimes ignore clients to gush and fawn over the animals.
Social psychologists have determined that repetition affects decisions. In other words, the more we talk about something, the more it becomes reality. We may be spending too much time talking about supposed generational issues and not enough time on determining needs of individuals who own animals or who support our businesses. Understanding needs brings about solutions.
There is great opportunity here. Let’s not let the age or dress of a client become another judgment criteria. These good resources will help you navigate the generational divide(s) and determine what questions you need to ask.
Source: Journal of Experimental Social Psychology, Volume 64, May 2016, Pages 41–49.
From a rational point of view, information repetitions constitute redundancy and, hence, should not affect the recipient’s decision. By contrast, in two experiments we demonstrate that selectively repeating information in favor of a particular decision alternative changes preference ratings in favor of this alternative (Experiment 1) and makes a decision for this alternative more likely (Experiment 2).
Source: CNN, May 5, 2011, infographic.
Though there is consensus on a general time period for American generations, different sources use varying dates to mark their beginning and end.
Source: DVM 360, February 2, 2016.
Watch out! The millennial mother will eat your lunch. Here’s a definitive guide to understanding and connecting with this new generation of pet owners. The information is courtesy of generational expert Cam Marston of Generational Insights, who presented his findings recently at an event hosted by Banfield Pet Hospitals. DVM 360 thought his message was important enough that the entire profession should hear it.