Maybe I spent too long in marketing, sales and sales leadership. For any distributor representative, this article provides an awesome opportunity to have a targeted discussion about being prepared with veterinary hospital team members.
Source: Veterinary Team Brief, August 2016.
Preparation is key to performing well in any emergency situation, and nowhere is preparation more needed than in assembling the necessary materials to help the veterinary team manage a crashing patient. This collection of materials is often called a “crash cart,” “crash box,” or “crash kit.”
INSIGHTS: Whether the practice has a dedicated emergency treatment area or multiple carts and treatment areas, every cart should contain essential equipment. Reps can study the lists here and develop a crash cart product listing. Test the listing with three or four good customers and fine-tune it. Then have some fun bundling the products to fill this important need in every veterinary customer location.
Also see: In case of emergency: social media posts. Ready-to-go posts and ideas to pet owners recognize a pet in distress.