Despite the assertions of people like Emma Milne, BVSc, FRCVS, to reduce extreme conformations in dog and cat breeds <Link>, the doodle craze continues to drive interest, breeding experiments and value. We’re sharing Allie Conti’s article sans graphics, which describes how crossbreeding poodles with other breeds has created a billion-dollar business. It’s a long read, but worth the time.
Source: Bloomberg, August 7, 2025. Link. Subscriber <Link> [paywall]
Breeders have long been obsessed with dog optimization. The quest for the ideal dog is exactly what the business of doodles is about.”
INSIGHTS: The story of dog breed development Conti shares exposes the transition from function-based, breed optimization choices toward a more aesthetics-driven breeding and development marketplace now underpinned with demand creation and economics.
Image: Link.