Dan Truffini brings his retail experiences back to the veterinary practice settings in which he grew up. He believes, many veterinary practitioners have incredible revenue potential sitting right in their waiting rooms. It’s not the patients. It’s the retail spaces they have yet to fully open for business.
Source: Today’s Veterinary Practice, December 2017.
Whether you like it or not, veterinary practices are also retailers, so now is the time to turn your austere waiting room into a moneymaker,” says Truffini. “The cold truth is that retail is one of the most overlooked areas of potential profit in the practice, yet one of the most underutilized.”
INSIGHTS: This is a mature issue with new life potential. Mostly, the days of single doctor practices with one or two employees are gone. Larger teams can focus their attention on retailing as they have purchasing and inventory management responsibilities.