Instead of going all in with a human baby, millennials are easing into parenthood with pets, or starter babies, which the generation affectionately refers to as fur babies. Neil Gill, CEO, president of Dogtopia, says millennials are taking pet parenthood seriously and they are not going it alone. They are seeking services to help them cater to their dogs’ needs beyond the basics of food and shelter.
We help dogs become better canine citizens. . . it takes a village to raise a dog.“ – Neil Gill
Source: Franchise Wire, July 22, 2022. Link. Dogtopia’s services help pet parents raise happier, healthier, and better-behaved dogs by providing exercise, socialization and education.
INSIGHTS: Gill describes the typical Dogtopia customer as a millennial woman whose dog is the center of her life.