A survey of dog and cat owners by the Association for Pet Obesity shows the challenges of pet obesity and owner education although most owners see obesity as a disease.
- Veterinary clinics remained the most frequent choice for pet dietary recommendations among pet owners at 41.4 percent
- Dog and cat owners second-most frequent choice for the best source of pet food advice was the internet at 36.5 percent
- Only 7.6 percent reported pet stores as the best place for pet food recommendations.
Source: PETFOOD INDUSTRY, November 4, 2022. Link.
While veterinarians and pet owners are aware of the problem, only 46 percent of pet owners reported that their veterinarians discussed their pet’s ideal or healthy weight every year, while 22 percent of pet owners said veterinarians addressed their pets’ weight only if asked specifically about it.” – 2021 Association for Pet Obesity Prevention survey
Also see: Most influential pet food marketing claim: no by-products, PETFOOD INDUSTRY, October 27, 2022. Link. In the 2021 APOP survey, pet owners shared which marketing claims most influenced their decisions to purchase specific dog, cat and other pet food. Several of the most influential claims had similar levels of support from pet owners