A study of pet owner perceptions offers insight on how appearance influences first impressions of animal health professionals. Professional medical attire and consistency among staff members was noted in the key takeaways.
Shakespeare, Mark Twain and Henry Ward Beecher all wrote about the importance of attire.
Clothes and manners do not make the man; but, when he is made, they greatly improve his appearance” – Henry Ward Beecher
Clothes make the man. Naked people have little or no influence on society.” – Mark Twain
Source: Clinician’s Brief, January/February 2021. Link. Key pearls to put into practice:
- Although owners should not base opinions on clothing in place of actions and/or communication skills, first impressions can be lasting, and an owner’s first impression may be based on the clinician’s profile photo on the clinic’s website
- Clothes worn in the clinic should fit well and be clean, tidy, and functional
- A clinic dress code may be beneficial when based on the culture of the clinic and clientele. Staff with a similar appearance can indicate a professional and unified team that reflects quality care.