Feline pet food and market trends are featured in this piece by Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry. She also highlights:
- the latest developments in pet nutrition
- food safety
- hot topics
Feline marketers and veterinary staff members will be interested to learn more about cat ownership.
Source: Petfood Industry, December 9, 2015.
Almost 50% of US Millennials own cats, according to a recent survey commissioned by Nestlé Purina PetCare. And these 18- to 34-year-old cat owners are devoted, with 57% considering their feline friends as important as the human friends in their lives, and nearly 50% saying they tell their cats secrets no one else knows. Does this represent an opportunity for pet food companies and other pet product marketers?