Wendy Myers asserts that it’s time to ditch postcard reminders and look into texting and emails to communicate with patients. She references the dental business trends and suggests we abandon the status quo of “We’ve always sent postcards” and dip into the digital revolution.
Source: Veterinary Practice News, June 14, 2017.
Texts have a 99 percent open rate, and 95 percent of messages are read within 3 minutes of being sent, studies have found.