Lindsay Beaton translates recent consumer research in the context of pet food consumer mindsets. There are 11 types of consumers, each with its own habits, priorities, and influences. Notably, she identifies four commonalities that overlap most types:
- Convenience
- Ease of online access
- Customization of experiences
- Product clarity
Source: Petfood Industry, July 13, 2020. Link.
INSIGHTS: Animal health pros in tune with changing consumer preferences will appreciate Beaton’s perspectives.