Sarah Wooten, DVM, hits the nail on the head in this article. Not only do frequent discounts in the heat of the exam-room moment bring down the value of your services, they lower the value of every other veterinarian’s work.
Source: Veterinary Economics, March 1, 2018.
One of the most important things we can do is to charge what our services are worth. Discounting estimates or invoices is addicting—for both you and your clients. Stop it!