Pet foods consumption provides insights into the purchasing behaviors of animal owners. Much of the receptivity to novel fresh pet food formulations is likely a result of the inroads made by direct-to-consumer brands connecting with animal owners.
Pet food manufacturers are taking notice of the growth in supplying pet food to consumers without involving the supply chain, says Packaged Facts’ David Sprinkle. He shares the November 2022 pet products’ market share by customer delivery method in this article.
As more pet owners go online for their purchases, the options for getting a product to consumers are increasing.”
Source: PETFOOD Industry, January 2023, page 42. Link.
Commentary: We’ve seen this DTC phenomenon play out over and over, especially for bulky and heavy items. The increased costs of shipping smaller orders and expanding customer-service and fulfillment teams may eventually negatively affect customer experiences.