Hilal Dogan, BVSc, doesn’t mince words. She calls for veterinarians to let their charges reflect their real value and quit discounting to receive warm fuzzies. Her approach and reasoning is direct and hits hard at self-worth.
Source: Vetted, November 9, 2016.
As a young new vet coming into this working world, I still have respect for the way things were done and greatly appreciate what elders have done before me. However, I also have the clarity to see that the way we used to do things is just not sustainable or enjoyable anymore. So many of us complain about veterinary practice revenue and how there isn’t enough for reasonable pay. And yet we devalue ourselves and our services with discounts.
INSIGHTS: Dr. Dogan’s comments remind me of a July 14, 2016 post from Dr. Edward Blach in Is My Practice Healthy? Create value for your clients in your relationship.