One of the biggest challenges facing veterinary practices today is how to differentiate the practice from every other one in the marketplace. It is a challenge for everyone in the business-to-consumer category. Sometimes the answer lies in getting outside ourselves.
Source: Vet-Advantage, August, 2020. Link I am going to suggest that you might further differentiate yourself and add to your own sustainable competitive advantage by getting a little outside your comfort zone and increase your knowledge of issues beyond your products and services.
INSIGHTS: Being interested in your customer rather than trying to be interesting to your customer will add a personal touch that is unique.