Whether you like it or not, everyone in a hospital is responsible for the success of that practice. Your job is not selling something. Your job is to help your customer decide about buying something that will help their furry friend.
Source: Veterinary Advantage, October 2024. Link.
If you’re tired of losing deals to “no action,” change the game. Focus on your customer’s ability to decide, not just their ability to buy. Be the guide they need, limit the overwhelm, and give them the confidence to move forward.” – Brian Sullivan
INSIGHT: Sullivan offers some useful tips to help you help customers move beyond hesitation to make a decision.