Commentary
We routinely see articles promoting BtoC engagement and education in the retail sector. Veterinary teams can benefit from similar activities and from engaging those who are actively educating pet owners. Working with active influencers can help promote the importance of regular veterinary care and improve education efforts by those advocates engaging animal owners at public events.
Amanda Ensinger writes there are so many ways retailers can inexpensively promote their businesses and their commitment to the people of their community by having a presence at a cat show or a pet fair or a farmer’s market. Nothing replaces meeting people and having good conversations, however brief.
Source: Pet Age, July 1, 2022. Link.
People love to talk about their pets, and they are going to remember that you showed up, you talked to them, and you cared.” – Bill Bookout