Succeeding today means developing and nurturing relationships more than it references efficiency, writes Denis Pombriant. He shares perspectives on why CRM is still important.
If you haven’t rethought your CRM deployment in a while, or if you thought you had everything done; think again.
Source: CRM Buyer, December 1, 2018. Link.
INSIGHTS: There’s little doubt large and small animal health businesses struggle with managing customer information. We provide this article as 2019 budgets are being determined and decisions on the importance of customer relationships are prioritized.