Goodbye cut-out and print coupons. Welcome digital point-of-choice incentives. This article follows our recent references to millennials and their mobile-based preferences. More concerning than a change in point-of-sale promotions is the reference to no planning and the “get-it-now” mentality.
Clearly changes are underway. Animal health retailers, dispensing DVMs and marketers will benefit from allocating resources to service more live interactions. This may be difficult in the environment of regulated and prescription products.
Source: Progressive Grocer.
They are a very spontaneous generation and tend not to plan their shopping trips, and many purchases are made ad hoc. Retailers that focus on traditional methods like a store circular and consumers clipping or printing coupons to drive consumer engagement need to be on the lookout for new promotional methods that appeal to this spontaneous generation. Like every other generational segment, they need to save money but want it to be easy.