There are lots of variables when calculating the maintenance energy requirement for a pet and its owner. One of them involves honesty about how many treats and how much table food must be accounted for in addition to any prepared diet. The math need not be scary since charts are available and are easy to share with pet owners.
MER Calorie (kcal) needs = 1.6 [70 x (weight in pounds ÷ 2.2)0.75]
Source: Happy Puppy Tips. Link. Article includes a table from WSAVA Global Nutrition Committee.
Also see: Optimal nutrition calculator for cats and dogs, AHD, March 16, 2021. Link. This tool <Link> from the Pet Nutrition Alliance is easily sent to clients via text, email or in newsletters.
INSIGHTS: Help owners understand Kcals so they can make realistic decisions about pet food brands, treats, palatability and even poop volume. Consider adding the graphic in this post and its link to newsletters and social media every month.