Consumers often say they are willing to pay more for meat from animals raised with heightened welfare standards. Reality proves otherwise. This was one key finding during the 12th Expert Forum on Animal Well-Being, sponsored by Boehringer Ingelheim. Participants also noted the likelihood that farm assurance programs did not meet consumers’ expectations for animal welfare.
Source: Feedstuffs, July 2, 2019. Link. Concerns associated with farm welfare and production may not correspond to purchase and consumption practices, with sales of welfare-friendly products the reported levels of concern.
INSIGHTS: A key outcome of the conference is that veterinarians and producers must collaborate more so supply chains are sustainable and to ensure farm animal welfare.