For many animal health pros, this article represents something they wish their leadership would do. Still, we lead our organizations from many positions and many layers, so this information is valuable well beyond the C-suite.
Source: Harvard Business Review, June 13, 2017.
There are four questions that senior teams often skate through too quickly:
- Why do we need to change, and why now?
- What is the full extent of the change we need?
- If we figure out 1 and 2, what should improve as a result?
- How does this new strategy or change link to previous strategies?
INSIGHTS: Our team likes the approach to this change management context. If you spend time at a convention near a gathering area during a break or after a day on the tradeshow floor, you’ll likely hear some confusion that comes from poor direction and change communications.