Superior Livestock Auction and Zoetis are collaborating to offer BLOCKYARD™ technology to cattle producers. The platform creates a digital copy of an animal, so wherever an animal goes, its data can follow. BLOCKYARD™ allows registered users to:
- Share genomic insights to inform price discovery, management, selection and breeding decisions
- Communicate genetic merit for feedlot and carcass traits and share related expressed performance
- Help increase potential returns when marketing feeder and fed cattle for specific programs
- More accurately predict break-even points when buying cattle
Source: AgriMarketing, July 15, 2022. Link.