The last article in a three-part series from Wendy Hauser, DVM, pulls together the challenges veterinary teams face when dealing with clients’ expectations and paradigms.
Twenty four percent of dog owners and 35 percent of cat owners don’t seek regular health care for their pets according to the AVMA. The primary reasons were the expense and the lack of the perceived value of routine care. But that’s not all!
Source: Today’s Veterinary Business series:
- Three C’s forge strong bonds, April/May 2022. Link.
- How to create lasting connections, June/July 2022. Link.
- How to explain the value and cost of proactive care. August/September 2022. Link.
INSIGHTS: If our industry has learned anything in the last three or more years, it is that animal health is a people-first business. People addressed directly, included in decisions, feeling connected are often more pleased with services and willing to act on veterinarians’ assertions and recommendations.