According to a new survey commissioned by the National Chicken Council, chicken is the choice protein for nine in 10 U.S. consumers. It revealed the demand for chicken in the U.S. shows no signs of slowing down as 21 percent of consumers anticipate eating more chicken from supermarkets and 14 percent from food service establishments over the next 12 months. Consumption of chicken from food service establishments rose 7.5 percent from 2015.
Source: Watt AgNet, July 18, 2016.
When prompted, 71 percent of consumers were extremely or very concerned about food safety, and 57 percent about hormone and steroid use, despite the fact that U.S. law bans them; while only 19 percent of respondents were extremely or very concerned about the time it takes to raise a chicken.
INSIGHTS: Our team notes that grocery stores were trusted almost as highly as the USDA (43% vs. 55%).