Mita Malhotra, president of Chewy Health, shares shifts in pet parent behavior she believes to be shaping the future of veterinary care:
- An increasing focus on preventative health
- Greater adoption of digital tools
- A stronger commitment to building trusted, long-term relationships with veterinary teams
Source: Forbes, April 25, 2025. Link.
Commentary
Malhotra’s article is optimistic considering the reports of ongoing declines in vet visits and preventative uptake in veterinary hospitals <Link>. One can hope that animal health pros’ careers spent promoting preventative health will continue to resonate with pet owners. If so, our industry cannot afford to soften our messaging on the value of prevention and regular, hands-on veterinary care. Further, enhancing relationships requires strategic use of digital tools to be carefully balanced with face-to-face, timely interactions.
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