It’s easy to get caught up financially analyzing an equipment buy for a veterinary hospital. Brendan Howard summarizes guidance from Karen Felstad, DVM, about various rationales for purchases.
For salespersons, Felstad’s nine questions to ask before an equipment purchase reads like a pre-call planner for items to discuss or defend.
Source: Veterinary Economics, May 17, 2019. Link.
If you’re replacing a piece of equipment your team is already using, this is mostly a no-brainer.