Animal health pros often examine local population economics. Pavithra Mohan reviews the history of the middle class and how the definition of it and expectations of those in it have changed and will continue to do so..
In 2019, the prevailing feeling among the self-anointed middle class may be a lack of financial security and job stability, but also a narrowing path to upward mobility.
Source: Fast Company, May 14, 2019. Link. Higher education is no longer a ticket out, given the wage gap between college-educated workers and less educated adults. Instead, it seems like the baseline for securing even a middle-income life, in the face of exorbitant housing costs and the evolving job market.
. . . shifting expectations, coupled mounting costs of higher education, have created a middle class weighed down by debt in the pursuit of something better . . . but weighed down by the aspirations that have long defined it.
INSIGHTS: This overview is relevant to animal health pros seeking to hire persons, grow independent businesses and assess opportunities in their regions. On reflection, the volatility of the middle class lends itself to promoting pet insurance to level the costs of proper animal health care for the two or more pets in middle class homes.