More than 7,500 cattlemen and cattlewomen blazed a trail to Phoenix last week for the 121st annual 2018 Cattle Industry Convention and Trade Show. Including the 25th anniversary of Cattlemen’s College and the learning experiences that go with it, BQA and environmental stewardship awards were also presented. Throughout the event, new acquaintances were made and friendships were rekindled. For animal health pros, it proved to be a time of product education, customer contact and meeting prospects.
Source: Beef, February 1, 2018.
See highlights from 2018 #BeefMeet week in our Beef magazine photo gallery.