Cats get high off catnip by inhaling nepetalactone, the organic compound found in catnip which scientists believe their brain interprets as cat pheromones. Catnip sensitivity is hereditary, develops when cats mature to about three to six months and is inherited in only about 50 percent of cats.
Source: Happy Puppy Tips. Link.
INSIGHTS: Consider this for social media posts or newsletters along with your own comments about catnip, such as using it on scratching posts.