Complimentary Commercial Content June brings opportunities for horse people and groups to ride trails and participate in contests and rodeos. Plus, there are always preparations for the upcoming fair season. Owning a horse can be expensive, from equipment and feed to veterinary costs and farrier visits. But when looking to save money, horse owners must avoid cutting corners … [Read more...]
Veterinary team advocacy helps pet owners choose pet insurance (part 2)
Sponsored Content Last week we introduced the first post in a series to show how some veterinary teams position and present pet insurance in ways that fit well with their current practice routines and protocols <Link>. While a 2022 survey showed more than 90 percent of veterinary practices wished that more of their clients were covered by pet insurance, only about … [Read more...]
Everfur launches Fur-Forward diagnostics kit: Advanced metabolomics to monitor pet health
With just a sample of a pet’s fur, Everfur analyzes its unique molecules to help determine fur quality, brain health, digestion, immunity, and potential disease risks. Everfur's proprietary approach leverages metabolomic science to provide comprehensive health assessments for dogs and cats by analyzing over 200 unique molecules within a pets' fur. Metabolomic testing offers … [Read more...]
2024’s best dog calming treats for anxiety
Includes Commercial Content A team of experts assessed 48 brands of dog-calming treats based on the key ingredients, customer satisfaction and overall value choosing three as best in class. Dana J. Cook shares facts and some of the latest research on the key ingredients that have proven to relieve dog anxiety, promote calmness and minimize aggressive behaviors: Hemp … [Read more...]
Advocacy from Veterinary teams helps pet owners choose pet insurance
Sponsored Content For veterinary teams, pet insurance is a part of meeting the needs of today’s animal owners. A 2022 survey of veterinary professionals revealed: More than 90 percent of veterinary teams wish more of their clients had pet insurance. 2 percent of veterinary teams believe that pet insurance is a beneficial way to help clients manage the lifetime cost … [Read more...]
Diagnosing benzimidazole-resistant hookworms
Includes Commercial Content Multi-anthelmintic, drug-resistant hookworms is now recognized as more far-reaching in terms of geography locations and breeds of dogs, shares Emily Singler, VMD. MADR hookworms are a concern because they can wreak havoc on companion animals and farm animals, as well as humans. Singler shares Keyscreen, a test created and offered by Antech … [Read more...]
Research explores nutrition paradox between pet parent intentions, realities
Includes Commercial Content The results of a research survey found a major discrepancy between what dog owners believe to be beneficial for their pets and the actual practices they implement, especially when it comes to nutrition. Despite high confidence in supporting their dogs' health, there's a significant gap between perception and reality, including a lack of … [Read more...]
Blain’s Farm and Fleet announces online system for direct ordering of prescriptions AHD Staff
A new online product, AnimalRx, is a direct result of FDA Guidance for Industry No. 263 and offers access for livestock producers with a prescription. Source: Successful Farming, April, 15, 2024. Link. The website shares the following about how they handle livestock prescriptions <Link>. "If you have a prescription from your veterinarian, simply add the item(s) to … [Read more...]
USDA approves Pradalex (pradofloxacin injection) solution for certain respiratory diseases in cattle and swine
Pradalex (pradofloxacin injection) is a 3rd-generation fluoroquinolone ranked as a critically important antimicrobial. The labeling of the drug includes a statement that it should be used only after considering other, non-fluoroquinolone therapeutic options. Pradalex is approved in certain ages and classes of cattle for the treatment of bovine respiratory disease associated … [Read more...]
Halo collar named to Fast Company’s 2024 fastest-growing private companies
Halo is a wireless GPS dog safety system and wireless fence that keeps dogs protected everywhere they go. Fast Company's list of the World's Most Innovative Companies of 2024 shines a spotlight on businesses, like Halo Collar, that are shaping industry and culture through their innovations. Source: Pet Business, April 2024. Link. … [Read more...]
Merck launches new activity monitoring technology, SENSEHUB Dairy Youngstock
Merck announced the launch of its new activity monitoring system, SENSEHUB Dairy Youngstock <Link>, the industry’s first monitoring technology for dairy calves from birth through the first 12 months of life. The product makes it easier for dairy producers and calf managers to detect and locate calves and heifers who need attention based on animal behavior monitoring. An … [Read more...]
Marketing bulls as feeder calves rather than castrating costs producers
Kellie Curry Raper shares numbers that reflect an overall increase in the proportion of bulls coming through feeder calf sales. She shares data showing that not castrating bull calves costs producers as much as $56/head on 500-pound animals. Raper also reminds us of research indicating multiple animal performance benefits linked to earlier castration* including shorter … [Read more...]
RESPONSIBLE pet imagery in marketing, advertising and outreach is important
The authors of this piece urge animal health pros to be vigilant in how we portray pets and their owners. They emphasize the need to do it in a positive and healthy environment. Using more responsible imagery to connect and engage with your pet-loving audience can go a long way toward influencing and changing behaviors for the better — improving safety and 'norms,' and helping … [Read more...]
A bad sample is worse than no sample
Sponsored Content According to Ohio State’s William (Bill) P. Weiss, PhD, “A bad sample is worse than no sample.” He was speaking about accuracy when analyzing feed, but he could have been referencing the collection of samples to be sent to diagnostic laboratories to identify pinkeye strains from cattle showing signs of it. Addison Laboratory’s Karlin Yaeger and I spoke … [Read more...]
Covetrus® adds next-generation, online prescription management solution to VetSuite
According to a recent Covetrus study, practices can double revenue and profitability by offering clients the convenience of in-clinic plus online pharmacies. This capability is important as consumers increasingly expect convenient ways to buy pet medicines and products. Covetrus vRxPro™ represents an evolution of the company’s current prescription management offering. It is … [Read more...]
Claws and effect: MARS research on global pet homelessness
Commercial Content Loïc Moutault, global president, MARS Petcare, shares discoveries from the State of Pet Homelessness Project which yielded common themes that may contribute to this problem. These include housing limitations, owners struggling with pet behavior, difficulties in accessing veterinary care and negative perceptions of strays. Keeping pets in homes is the … [Read more...]
ABC Intelligence launches next-generation market intelligence platform
ABC is introducing MarketGenus, a next-generation market intelligence platform into its VetGenus suite of products. MarketGenus matches products and services to patients that would benefit most from the product and service offerings is enabled by ABC’s proprietary DataGenus technology. Source: ABC Intelligence, March 25, 2024. Link. MarketGenus, can be used in the … [Read more...]
A majority of horse owners feel some sort of anxiety about horse expenditures
A Synchrony/Care Credit study published in April 2023 estimated the lifetime cost of horse ownership ranges from $300,000 to $924,000 <Link>. The lifetime costs of owning a horse can be four times higher than expected <Link> and calculating costs can be complicated. Pat Raia shared ways to budget and learn about the cost of owning a horse in August 2023 … [Read more...]
Ernie Ward, DVM, talks pet obesity and prevention
The increasing number of overweight and obese pets is far more complex than people offering too much table food and the effects on life quality, longevity and health. Ernie Ward, president of The Association for Pet Obesity Prevention, and Steve Dale, program host, discuss treating obesity as a disease, spay/neuter timing and the efforts addressing body conditioning. The … [Read more...]
New pet products earn top honors at Global Pet Expo
Global Pet Expo’s Best in Show awards were awarded across 13 product categories, including aquatic, bird, boutique, cat, dog, dog food/treats, natural, reptile, small animal, pet sustainability, pet tech innovation, point of purchase and the modern pet. Source: Pet Product News, March 2024. Link. … [Read more...]
1.9 million doses of NexGard® PLUS donated to animal shelters
The Boehringer Ingelheim Cares Foundation has partnered with Greater Good Charities to distribute the product to animal shelters in need. The NexGard® PLUS donation is expected to have a significant boost to protect shelter dogs from fleas and ticks, prevent heartworm disease, and treat and control roundworms and hookworms. Source: Boehringer Ingelheim Animal Health, March … [Read more...]
KC Animal Health Summit 2024 emerging company applications to CLOSE April 1
The 19th annual Summit is one of the only opportunities in the world for early-stage companies in the animal health and nutrition sectors to present their vision, business plan and technology to potential investors. Applications close on April 1st, 2024. Source: KC Animal Health Corridor, March 18, 2024. Link. To apply to present as an emerging company, visit the Animal … [Read more...]
Unraveling patterns of swine pathogen co-infections
Pig health is continually challenged and conditions vary from farm to farm. Multiple pathogens influence effective prevention strategies frustrating producers and veterinarians. To evaluate co-infections and their impact on farms and to better understand the consequences of pathogen challenges, a collaborative project of Iowa State University and Boehringer Ingelheim studied … [Read more...]
Overcoming the Stress Response Cascade to get more productive cows
Includes Commercial Content This article explains the results of stressors on cows and a trio of negative effects including reduced feed intake, development of leaky gut and systemic inflammation. It offers perspective on proactively using additives to reduce stress effects. Source: Feedstuffs, March 1, 2024. Link. With proper use, additives can be an effective and … [Read more...]
How big of a deal are student loans?
Includes Commercial References Student loan debt hovers over veterinary professionals and is an underlying element as new graduates come into the marketplace. CJ Burnett, CExP, proposes loan advisors need to deal with student loans as individualized and situational to help graduates manage them intentionally. Source: DVM360, February 29, 2024. Link. . . . student loans … [Read more...]
9 pet companies listed as fastest-growing U.S. private companies by region
Inc. magazine’s 2024 Regionals list honors the fastest-growing privately held U.S. companies by region over a two-year period which includes emerging veterinary hospitals, pet franchises, pet insurance and other product manufacturers. Source: Pet Product News, March 2024. Link. … [Read more...]
Are veterinarians obligated to discuss pet insurance? (podcast)
Alyssa Watson, DVM, and Beth Molleson, DVM, debate the role of the veterinary team when it comes to pet owner education and discuss if pet insurance is an obligation. Their consensus: Pet insurance is not an obligation. Educating pet owners on the lifetime costs of veterinary pet care is important. Source: Veterinary Breakroom, Clinician’s Brief. February 2024. … [Read more...]
Veterinarians launch pet treats and chews certification program
In an industry where pet owners seek the best for their furry companions, VetEvaluated aims to be a trusted authority, offering a rigorous certification process that involves expert evaluation by experienced veterinarians. Current certification is available for consumable pet treats and chews at this time. VetEvaluated Certification assessments cover: Digestibility … [Read more...]
Webinar to address cutaneous adverse food reactions
AAHA and Hills will offer a free CE webinar to update veterinary teams confronting skin issues from 6:00 p.m. to 7:00 p.m. MDT, March 14, 2024. Presenter Sara Hoff, DVM, MPH, Dip. ACVD, expects to cover novel proteins plus: Latest data on CAFR prevalence and risk factors Advanced diagnostic techniques for accurate identification Proven strategies for managing … [Read more...]
Reminder: Watch Mella Pet Care on Shark Tank Friday, March 1st
Mella Pet Care’s pitch to the sharks will air on @sharktankabc on Friday, March 1st. Tune in to @abcnetwork at 8:00 p.m. Eastern/7:00 p.m. Central to see if any sharks bite. Source: Mella Pet Care, Facebook. Link. … [Read more...]