I recently noticed a change in our Morkie’s behavior when I turn to my cell phone to monitor emails, texts or see what’s going on with LinkedIn or Twitter. Once I do, the dog allows about 30 to 45 minutes before deciding if it’s time to play, pet or seek attention. I’m not alone. Cheyenne Macdonald reviews growing amounts information that dogs are especially hurt by owners’ … [Read more...]
The latest from AAHA NEWStat
AAHA NEWStat, AAHA Red and the longstanding magazine, Trends make up a worthwhile communication complement for AAHA members and industry pros. Past issues of Trends are now available to subscribers in a digital archive. Link. Published monthly, Trends offers straightforward, real-world strategies, best business management practices, protocols, tips and techniques. It also … [Read more...]
These veterinary service trends can help your practice remain competitive
Lidia Staron shares an overview of this year’s top trends for practice owners to consider in order to stay competitive. She indicates that veterinarians on the whole have been slow to adopt many of the newer technologies and services. Source: Veterinarian’s Money Digest, July 28, 2018. Link. Staron identifies the following trends: Wearable tech that monitors pet … [Read more...]
VHMA says to dance with clients. PIMS data creates 8 helpful reports.
The Veterinary Hospital Managers Association (VMHA) addresses non-verbal cues in client communication. When preparing to approach a client to discuss preventive pet healthcare, prior to uttering a single word, think like a dancer. Source: Champions Corner, VHMA, September 17, 2018. Link. Familiarize yourself with these nonverbal behaviors and their impact on the client: … [Read more...]
Beyond Facebook; secondary social media platforms for veterinary marketing
Beyond Indigo looks more closely at three social media platforms and how to best use them to reach your intended audience with the content they crave in this sponsored content: Instagram Twitter Google Business Source: Beyond Indigo, February 20, 2018. Link. While the bulk of your social media efforts should still be squarely focused on Facebook – especially when … [Read more...]
Happy cows make more milk on their own schedules
Most U.S. dairy operators milk cows twice or three times a day. But, what if the cows were left to decide when they wanted to be milked? Aòasteinn Hallgrímsson and his brother Gardar run a dairy outside of Akureyri, Iceland. They found out what happens. Source: Quartz, September 24, 2018. Link. In 2007, the Hallgrímsons rebuilt their barn from the ground up, spending kr 160 … [Read more...]
Genomics has reduced the generational interval
Genomic selection refers to breeding selection decisions based on genomic breeding values. The discovery of thousands of DNA markers plus the development of predicted breeding values based on marker data has allowed for accurate genomic selection of dairy sires by AI centers. A reduction in generation interval translates into more rapid genetic progress. Source: Dairy Herd … [Read more...]
Rx for cyberbullying in veterinary practice (includes videos)
Communication is a key element to managing cyberbullying preventatively and reactively. The first line of defense is a knowledgeable team trained to respond appropriately if and when a social media storm blows in. The first thing to do is to make sure that everyone on your team is aware of the situation and that you have all the information and all the facts before making a … [Read more...]
Watch out for “The iPhone Effect”
As a manager, when you talk with employees do you incessantly check your cellphone? Or, are the employees looking at theirs? “The iPhone Effect: The Quality of In-Person Social Interactions in the Presence of Mobile Devices,” was published in the journal, “Environment and Behavior.” It examined the relationship between the presence of mobile devices during social interactions … [Read more...]
Solar panels double as summer cow shades
Researchers at the University of Minnesota’s West Central Research and Outreach Center at Morris have installed solar panels that generate power and also provide cooling shade for cows and heifers. Power generation is the solar panels’ main purpose, of course. But positioned 8’ to 10’ above the ground surface, the panels can provide shade for 30 to 40 cows under one structure … [Read more...]
Clean meat? It may not be that simple
Dave Sjeklocha, DVM lives and works in cattle country. He thoughtfully writes about test tube meat, technological challenges, current production methods and other changes that need considering during the development of this potential resource. Receiving support from the likes of billionaires Bill Gates and Richard Branson, cultured meat has certainly garnered … [Read more...]
NAVC Resource Library puts product information, detailers, videos, more all in one location
NAVC’s Today’s Veterinary Business is extending its educational efforts to include a handy one-stop website. The Today’s Veterinary Business Resource Library is the next generation of the Vet-Advantage Resource App, part of the Vet-Advantage acquisition by the NAVC in early 2017. More than 30 companies currently have information available on the website including product … [Read more...]
Vetfolio announces urinary tract training
Vetfolio’s newest course, Urinary trouble in dogs and cat,s sponsored by Hill’s is currently open for registration and will be available for free access from September 19 through October 9. This study addresses various types of urinary diseases in both cats and dogs, along with nutritional and environmental solutions. Dr. Lewis will also cover how veterinarians can properly … [Read more...]
4 ways telemedicine is changing human healthcare
Many animal health pros are taking a wait and see approach to telemedicine. However, the practice of non-physical health interactions is already morphing toward virtual health on the human side. Alan Pitt, MD, envisions a future “about building space with the idea that people may need to provide care to a patient in that space," rather than forcing them to travel when they … [Read more...]
Online browsing habits of dog and cat owners are fun and useful
Informative and sometimes laughable insights about dog and cat owners are the results of a study following 100 million devices to search the interest. Curious about the customer experience journey for pet owners, The Digital Consumer <link> pitted dog people against cat people and examined data from Jumpshot’s 100-million-device panel <link> to get a sense of the … [Read more...]
Sponsored Content – Home dental care now in WSAVA Global Dental Guidelines
The World Small Animal Veterinary Association Global Dental Guidelines were updated August 1, 2018. They now include a section on dental home care. The two major types of home plaque control are active and passive. Both types can be effective if performed correctly and consistently. Active homecare is currently the gold standard. Active homecare involves the … [Read more...]
Screens kill your eyeballs and now we know how
Here’s the latest information on blue light’s rap sheet. Beyond messing with circadian rhythms, it can kill photoreceptor cells, according to a new experiment. We believe all of us need to stay informed on this topic. Source: Popular Science, August 10, 2018. Link. Physicians have drawn attention to the relationship between our favorite devices and eye problems, ranging … [Read more...]
Survey shows digital-native Gen Z prefers in-person interaction with brands
Just when we thought we were catching up, research shows Gen-Z actually has a complex relationship with technology. And the lesson not to rely on generalities hold true. Some that marketers associate with millennials are not true for Gen-Zers. Research . . . reveals Gen Z’s paradoxical relationship with social media. As the latest survey shows, they don’t overshare and are … [Read more...]
What’s good for GM may be good for you
Everyone in all General Motors offices is banned from walking and talking or texting. This includes CEO Mary Barra. There’s no looking at a phone en route to a meeting, taking calls on the way to the bathroom nor checking email when getting coffee. Safety is one reason, but awareness is another. Source: Fast Company, August 23, 2018. Link. For GM, the smartphone concern is … [Read more...]
Understand your market, but set your own price points
Kara Perez offers realistic guidance on establishing price points with knowledge of but independent of competition. Focusing too much on the competition can prove to be a distraction. Source: DUE, August 19, 2018. Link. Knowing your market rate is powerful knowledge, but only to a point. If you base your prices off of someone else’s business model and someone else’s work, … [Read more...]
September at The Bridge Club
Brenda and Catherine recently sought topic feedback from all-access members and past participants. The result is a robust set of topics for upcoming months. Here’s a look at what’s coming. August 30th, Noon MST, VMAE Member Exclusive Event: Momentum Book Club – Part 1. This is a closed event for VMAE Members. For more information, contact Catherine Haskins @ … [Read more...]
GlobalVetLINK and UC-Davis form diagnostics partnership
The integration of two software solutions, LabLINK HIMS™ and Disease BioPortal®, will enable veterinarians and livestock production personnel to manage diagnostic lab results and improve the speed of health-based decision making. GVL’s LabLINK HIMS software has been used by swine veterinarians and integrated producers for more effective herd health management. With the UC … [Read more...]
Opinion – Animal healthcare market trends and major industry players
Key points and trends in the press release from Global Market Insights, Inc. will interest animal health pros. It notes various growth drivers including: Growing trend of adopting pet animals Rising prevalence of food borne and zoonotic diseases Favorable government initiatives Rapidly increasing demand for animal protein in human food Technological … [Read more...]
Veterinarian’s life purpose keeps him busy into his 90s
Veterinary surgeon Lincoln Parks invented and patented a cart that allows disable animals to walk in the 1960s. He’s been making them since through his business, K-9 Cart (link). He retired in 1991 after more than 3,000 spine surgeries, but he didn’t stop working. He set up a workshop and has built and sold animal wheelchairs since. Source: Washington Post, August 9, 2018. … [Read more...]
Change is in the air for U.S. cattle ID and traceability
A 2017 BEEF Survey says beef producers give cautious support to traceability, Burt Rutherford said as he spoke to members of the International Livestock Identification Association (ILIA) at their annual conference. This is important because at present, outside of those for various value-added programs, the U.S. doesn’t have a nationwide birth-to-consumer traceability … [Read more...]
Fax machines highly vulnerable to cyber attack
You may think fax machines have gone the way of the typewriter, but hackers salivate over them. That’s right – hackers. Fax machines are horribly insecure as data is not encrypted. Anyone who can tap a phone line can intercept all data transmitted across it. Fax componentry in all-in-one printers is especially attractive to hackers, according to researchers Yaniv Balmas and … [Read more...]
A text can save your life
We’ve shared posts at AHD about career, financial and personal challenges and the mental anguish they can cause. We’ve also shared information about veterinarian and farmer and rancher suicides. Crisis Text Line is a confidential place anyone can turn to for help simply by texting HOME to 741741. Any stressful situation is accepted. Source: CRISIS TEXT LINE, Link. Text HOME … [Read more...]
New antimicrobial stewardship efforts from FDA
“I told you so,” said an animal health colleague after reading this notice about extending the FDA’s antimicrobial stewardship reach, noting the companion animal mention as well. Some of the important issues to be addressed in this new plan include establishing appropriate durations of use of medically important antimicrobials and bringing all dosage forms of medically … [Read more...]
Opinion – Train new hires to give location directions
A recent family reunion and the return trip across new geography exposed the weakness of cell phone coverage, internet connectivity and the stark reality that many younger persons cannot give directions to their work location without the help of digital technology. Imagine the end of a 600-plus-mile day, traveling with a gracious but tired octogenarian and not being able to … [Read more...]
Keeping pace with veterinary technology and services
Veterinary care providers have been slow to adapt to the rapid growth and industry advancements, writes Lidia Staron. She predicts some will be left behind. She reviews some of this year’s top trends that practice owners can consider to help stay ahead of the competition. Source: Veterinary Money Digest, July 28, 2018. Link. In addition to revenue growth, the veterinary … [Read more...]