Informative and sometimes laughable insights about dog and cat owners are the results of a study following 100 million devices to search the interest. Curious about the customer experience journey for pet owners, The Digital Consumer <link> pitted dog people against cat people and examined data from Jumpshot’s 100-million-device panel <link> to get a sense of the … [Read more...]
Sponsored Content – Home dental care now in WSAVA Global Dental Guidelines
The World Small Animal Veterinary Association Global Dental Guidelines were updated August 1, 2018. They now include a section on dental home care. The two major types of home plaque control are active and passive. Both types can be effective if performed correctly and consistently. Active homecare is currently the gold standard. Active homecare involves the … [Read more...]
Screens kill your eyeballs and now we know how
Here’s the latest information on blue light’s rap sheet. Beyond messing with circadian rhythms, it can kill photoreceptor cells, according to a new experiment. We believe all of us need to stay informed on this topic. Source: Popular Science, August 10, 2018. Link. Physicians have drawn attention to the relationship between our favorite devices and eye problems, ranging … [Read more...]
Survey shows digital-native Gen Z prefers in-person interaction with brands
Just when we thought we were catching up, research shows Gen-Z actually has a complex relationship with technology. And the lesson not to rely on generalities hold true. Some that marketers associate with millennials are not true for Gen-Zers. Research . . . reveals Gen Z’s paradoxical relationship with social media. As the latest survey shows, they don’t overshare and are … [Read more...]
What’s good for GM may be good for you
Everyone in all General Motors offices is banned from walking and talking or texting. This includes CEO Mary Barra. There’s no looking at a phone en route to a meeting, taking calls on the way to the bathroom nor checking email when getting coffee. Safety is one reason, but awareness is another. Source: Fast Company, August 23, 2018. Link. For GM, the smartphone concern is … [Read more...]
Understand your market, but set your own price points
Kara Perez offers realistic guidance on establishing price points with knowledge of but independent of competition. Focusing too much on the competition can prove to be a distraction. Source: DUE, August 19, 2018. Link. Knowing your market rate is powerful knowledge, but only to a point. If you base your prices off of someone else’s business model and someone else’s work, … [Read more...]
September at The Bridge Club
Brenda and Catherine recently sought topic feedback from all-access members and past participants. The result is a robust set of topics for upcoming months. Here’s a look at what’s coming. August 30th, Noon MST, VMAE Member Exclusive Event: Momentum Book Club – Part 1. This is a closed event for VMAE Members. For more information, contact Catherine Haskins @ … [Read more...]
GlobalVetLINK and UC-Davis form diagnostics partnership
The integration of two software solutions, LabLINK HIMS™ and Disease BioPortal®, will enable veterinarians and livestock production personnel to manage diagnostic lab results and improve the speed of health-based decision making. GVL’s LabLINK HIMS software has been used by swine veterinarians and integrated producers for more effective herd health management. With the UC … [Read more...]
Opinion – Animal healthcare market trends and major industry players
Key points and trends in the press release from Global Market Insights, Inc. will interest animal health pros. It notes various growth drivers including: Growing trend of adopting pet animals Rising prevalence of food borne and zoonotic diseases Favorable government initiatives Rapidly increasing demand for animal protein in human food Technological … [Read more...]
Veterinarian’s life purpose keeps him busy into his 90s
Veterinary surgeon Lincoln Parks invented and patented a cart that allows disable animals to walk in the 1960s. He’s been making them since through his business, K-9 Cart (link). He retired in 1991 after more than 3,000 spine surgeries, but he didn’t stop working. He set up a workshop and has built and sold animal wheelchairs since. Source: Washington Post, August 9, 2018. … [Read more...]
Change is in the air for U.S. cattle ID and traceability
A 2017 BEEF Survey says beef producers give cautious support to traceability, Burt Rutherford said as he spoke to members of the International Livestock Identification Association (ILIA) at their annual conference. This is important because at present, outside of those for various value-added programs, the U.S. doesn’t have a nationwide birth-to-consumer traceability … [Read more...]
Fax machines highly vulnerable to cyber attack
You may think fax machines have gone the way of the typewriter, but hackers salivate over them. That’s right – hackers. Fax machines are horribly insecure as data is not encrypted. Anyone who can tap a phone line can intercept all data transmitted across it. Fax componentry in all-in-one printers is especially attractive to hackers, according to researchers Yaniv Balmas and … [Read more...]
A text can save your life
We’ve shared posts at AHD about career, financial and personal challenges and the mental anguish they can cause. We’ve also shared information about veterinarian and farmer and rancher suicides. Crisis Text Line is a confidential place anyone can turn to for help simply by texting HOME to 741741. Any stressful situation is accepted. Source: CRISIS TEXT LINE, Link. Text HOME … [Read more...]
New antimicrobial stewardship efforts from FDA
“I told you so,” said an animal health colleague after reading this notice about extending the FDA’s antimicrobial stewardship reach, noting the companion animal mention as well. Some of the important issues to be addressed in this new plan include establishing appropriate durations of use of medically important antimicrobials and bringing all dosage forms of medically … [Read more...]
Opinion – Train new hires to give location directions
A recent family reunion and the return trip across new geography exposed the weakness of cell phone coverage, internet connectivity and the stark reality that many younger persons cannot give directions to their work location without the help of digital technology. Imagine the end of a 600-plus-mile day, traveling with a gracious but tired octogenarian and not being able to … [Read more...]
Keeping pace with veterinary technology and services
Veterinary care providers have been slow to adapt to the rapid growth and industry advancements, writes Lidia Staron. She predicts some will be left behind. She reviews some of this year’s top trends that practice owners can consider to help stay ahead of the competition. Source: Veterinary Money Digest, July 28, 2018. Link. In addition to revenue growth, the veterinary … [Read more...]
Interest grows for The Bridge Club (includes video)
The Bridge Club live and virtual venue platform now has over 800 paid subscribers. Kristen Peck, Zoetis was featured during the first live ICON event during the AVMA 2018 convention. <link to video>.A two-part discussion is scheduled with Kimberly Pope-Robinson beginning on July 31st to discuss the importance of being connected and present in this ever changing … [Read more...]
Insight into dog breed behavior helps to understand its personality
Genome sequencing has led researchers to try to understand behavioral traits in dogs. Humans have had 20,000 years to tinker with domesticated dogs, selecting for attributes that made good hunters, guards and herders as well as loyal companions. The author references Wisdom Panel as a way to learn more about individual dogs. Source: The Bark, July 2018. Link. knowing which … [Read more...]
Why vaccine opponents think they know more than medical experts
A research group recently sought to identify why skepticism about vaccines is perpetuated. They found strong evidence of the Dunning-Kruger effects which addresses the inability to accurately appraise one’s own knowledge. Their results point to the uphill battle the scientific community faces as it confronts growing anti-vax sentiment from the public and politicians alike. The … [Read more...]
The blunt truth about sharps safety
People are still getting stuck with sharps in spite years of safety standards. Part of that is due to shortcomings in safety technology. But, human factors remain part of the issue. Amber Hogan Mitchell, DrPH, MPH, CPH, president and executive director of the International Safety Center, visited with Repertoire about the issues for medical professionals. Things are getting … [Read more...]
What veterinary medicine can learn from pet retail (podcast)
Brock Weatherup, CEO ofPetCoach, joins SPARK to discuss the background behind decisions veterinary practices must make about whether or not to carry certain retail products. He also shares his expertise on the kinds of products practices should carry and the ones they should avoid. Source: NAVC Spark. Link. Enabling technologies are disrupting many industries including the … [Read more...]
How to increase the proportion of early calving heifers and cows
Maximizing the proportion of cows that conceive early in the breeding season cannot be overemphasized in a beef herd. Artificial insemination (AI) is the most powerful tool cow-calf producers have to improve beef cattle genetics. However, producers have been slow to adopt the technology citing time and labor without any rewards for genetics and market timing. Markets are now … [Read more...]
Electroceuticals reduce anxiety, stress in pets (includes video)
"Electroceuticals are, as a prescription medical device, approved for anxiety," says Ava Frick, DVM. Because of how electroceutical microcurrents function throughout the brain, animal stress levels can be reduced. Source: American Veterinarian, July 3, 2018. Link. Microcurrents are introduced to the body through little clips that go on the ears. The low frequency, … [Read more...]
The immune system and the pathogenesis of depression
The discovery of “why” is part of many animal health pros’ scientific makeup. We investigate to understand and then study more to be sure we understand. For several months, our industry has been focused on suicide and its underpinnings, including depression. This article references studies that have shown a link between chronic immune responses and the development and presence … [Read more...]
Modern technology helping to manage smelly pigs
The battle between swine producers and their neighbors over the hog production smells may be getting some new technology beyond tree and bush windbreaks. Electrostatic precipitator technology from commercial industries is being tested at Iowa Select Farms. Source: National Hog Farmer, June 19, 2018. Link. John Stinn, environmental projects manager, says, “the electrostatic … [Read more...]
Upcoming events at The Bridge Club
Brenda and Catherine have a robust schedule in the coming weeks. Here's a look at the currently schedule events: May 30, 2 pm CST An Ounce of Prevention: Education to Better Help Pets and Your Practice, with Host Dr. Jason Nicholas Register here June 6, 6 pm CST Who Owns The Pet Records, with Host Dr. Kerri Marshall Register here June 7, 2:30 pm CST The Economics of … [Read more...]
Use and care for microscopes properly to ensure accurate results
All veterinary team members responsible for preparing and viewing microscopy samples should be familiar with the different components of the microscope and the viewing requirements for each biologic substance. A well-maintained microscope ensures that samples are free from contamination and results are accurate. Daily cleaning and maintenance also protect the practice’s … [Read more...]
In-person VCPR is key, even for telemedicine
Beyond legal and liability reasons, establishing a veterinary-client-patient relationship needs to start with an in-person visit, says the AVMA. On-site visits help ensure all senses get engaged. Source: AVMA@Work, May 16, 2018. Link. The AVMA Telehealth Resource Center is your go-to information source, with basic definitions and frequently asked questions, practical steps … [Read more...]
Tom Gillespie, DVM, named among 2018 Pork Masters
Passionate aptly describes Dr. Tom Gillespie. Whether it is the pigs, production challenges, pork producers or global industry colleagues he can be counted on to help make pork production more efficient, safe and valuable. He is always ready for the next challenge. Source: National Hog Farmer, May 22, 2018. Link. For Gillespie, communication is one of the major challenges … [Read more...]
Price, price, price
When products move from single channel to multi-channel sources, there are sensitivities around price to the consumer. The real issue is on dispensed items such as flea, tick, heartworm, parasiticides and in some cases NSAIDs and vaccines. The team at Vet Advantage put together a price benchmarking tool to help veterinary teams understand how certain products are priced across … [Read more...]