As animal health pros travel for the holidays and upcoming conventions, Sven Bilén shares the developing use of cellular phones on airplanes. He explains the risks and rationales for no live calls while flying. Switch your phone to airplane mode when in the air Source: The Conversation, November 16, 2019. Link. INSIGHTS: With Bilén’s explanations, it will be easier to … [Read more...]
Use Twitter to build your brand’s influence
Interested in expanding your Twitter game in 2020? It’s easy to see why. The Pew Research Center has found that, “U.S.-based Twitter users are younger, have more education and more influence than the general U.S. population.” Twitter success doesn’t come with simple posting, however. Source: Hubspot blog. Link. To maximize ROI for your time, consider social media consultant … [Read more...]
GlobalVetLink releases platform updates to all users
GlobalVetLink (GVL®) updated navigation and functionality in the GVL platform applications. The new workflows streamline the user experience and affects all products. Training videos and resources for the new platform are available to users at www.globalvetlink.com. GVL also provides customer support daily from 7:00 a.m. to 7:00 p.m. Central time. Source: GlobalVetLink, … [Read more...]
Creating an AI strategy for your practice
If your veterinary practice believes an artificial intelligence (AI) strategy isn’t necessary, you might want to reconsider. Digital experts warn that the public expects providers of goods and services to know what they want, when they want it and how they want it. Learn how AI is being used in human health and what clients will expect from you and your practice. Source: Vet … [Read more...]
Beef genetics not equal in dairies
Crossbreeding dairy cows with beef genetics is a growing practice. Between being able to predict calf gender and various processors refusing to buy dairy cows for meat, dairy producers are using beef bulls as a way to add value to bull calves and generate additional income. There is a misconception that all beef genetics are created equal in terms of usefulness in creating a … [Read more...]
USDA withdraws RFID requirement
Recent executive orders have highlighted the need for transparency and communication before placing new requirements on American farmers and ranchers. USDA-APHIS will not implement the requirement regarding types of identification devices that must be applied to cattle. We continue to believe that RFID devices will provide the cattle industry with the best protection against … [Read more...]
10 tips to protect your eyesight
Exercise, stress, technology and even mindfulness practices can impact eye health. Marc Grossman, OD, LAc, doctor of optometry, author and acupuncturist, shares a multidisciplinary approach using nutrition, lifestyle changes and traditional Chinese medicine to tackle eye problems. Many of his recommendations are worth consideration by animal health pros. Source: BottomLine … [Read more...]
More farmers buying inputs online
Farm Journal shares research results about how farmers use e-commerce to buy crop inputs. While intentions and behaviors were out of synch, the information on online experiences and category selectivity are important considerations. Animal health sales and marketing personnel can use these data as a reference to their own research. For farmers . . . If e-commerce adoption … [Read more...]
Avoid these 7 social selling mistakes
Social media is the new global marketplace and an opportunity to find new clients and make new sales. However, companies often mistakenly focus on selling and promotions and not on developing relationships. If your social media strategy is failing, a new Forrest report suggests it may be for one or more of seven reasons. They include treating social networks as promotional … [Read more...]
Younger pet owners’ pet food and care decisions don’t rely on tradition
Younger consumers are independent, do-it-yourselfers, and less reliant on traditional authority figures and similar experts, writes Debbie Phillips- Donaldson. She describes factors that may explain changing influences on pet owner decision making. In the old paradigm, consumers trusted veterinarians and major brands backed by vets, as well as large pet specialty … [Read more...]
The internet turns 50
Matt Novak tells the story of the birth of the Arpanet, the precursor to today’s internet. He shares his text discussion with Bradley Fidler, a historian of computing at the Stevens Institute in New Jersey. Fidler told Novak about why the birth certificate is important and how it fits into the grand scheme of better understanding of networking history. Source: Gizmodo, … [Read more...]
You can’t disinfect a turd, but disinfectants work
We can learn a lot from practical biosecurity protocols used by swine veterinarians and their clients. The approaches practiced in swine production apply across species as we expand our thinking about zoonoses and One Health. Biosecurity must be a mindset and lifestyle. . . it must be ingrained and adhered to, and we also need to trust all employees to do the right thing even … [Read more...]
Advancements saving damaged corneas in pets and horses
Veterinary ophthalmologists at Cummings Veterinary Medical Center < link >have started using corneal crosslinking to help spare animals’ eyes or avoid surgery. Corneal crosslinking was developed to treat a condition called keratoconus in people which animals don’t get. Veterinary ophthalmologists have found the crosslinking approach valuable in treating dogs and horses … [Read more...]
Take ownership of the review culture
Online reviews have the power to grow or hinder your business. Eighty four percent of consumers read and trust online reviews, and consumers have never been more open—or vile—with their opinions. Consider the results of a recent Brightpearl study to fine tune your customer experience and response to online reviews. The study found that 77 percent of one- to three-star reviews … [Read more...]
Chasing customer experience excellence
Experience is everything. Here’s how to get it right, according to PWC research. Its team dived deeply into customer experience development. Consider this information in the context of developing services and support for animal owners and animal health stakeholders. Today, 64% of U.S. consumers and 59% of all consumers feel companies have lost touch with the human element of … [Read more...]
Getting ready for snow
Snow across the northern plains signals the need to consider snow removal tools. If you already have a snowblower it is time to get it out and perform regular maintenance to keep it in top shape. Make sure couplings, hydraulics and lights are serviced and working on blades and snowplows. Do any blade repairs now before snow starts to accumulate. For those looking at getting … [Read more...]
Opinion – Contributing factors to indoor air quality
Confining animals to a barn, limited area or coop creates air-quality challenges for the animals and the people who care for them. The discussion of occupational exposures limits for humans versus animals is valid and applicable to most of these settings. This review summarizes the impact of air quality on swine production and discusses the main factors related to air … [Read more...]
Stem cell use growing, more work to do
With clinical use of stem cells in veterinary orthopedics growing, Nicole S. Amato, DVM, DACVS, offers answers to the question, “What does the current evidence show regarding efficacy?” She discusses terminology, stem cells sources and harvesting and clinical impact. Amato’s discussion of advantages and disadvantages leads to a conclusion. Mesenchymal stem cell (MSCT) … [Read more...]
Consumers REALLY want brands and culture to mix
This article is important to marketers, sales teams and business owners. Twitter’s new study, “The Impact of Culture < link >,” emphasizes how much consumers expect and even want brands to be culturally relevant: aligning well with cultural events, promoting trends that define today’s culture and supporting social issues that benefit everyone. Brand involvement in … [Read more...]
The state of ransomware attacks (infographic)
You can be held hostage any day by a ransomware attack. Small businesses are especially vulnerable to ransomware. There are different and evolving types of ransomware attacks, often beginning with something as simple as a malicious link in an email. Use this information to better understand the potential threats and see some tips on how to protect your network. Source: … [Read more...]
Americans are unprepared for Real ID. There’s less than one year to prepare
Come October 2020, U.S. travelers will require a Real ID or approved passport to board domestic flights. All Americans traveling by air will need a Real ID to board a flight within the U.S. on and after Oct. 1, 2020. Exceptions include citizens under the age of 18, who are traveling with a compliant companion who is 18 years old or older, those who only need their ID for … [Read more...]
Commercial content: Antech launching AI-powered veterinary diagnostic
Antech Diagnostics will soon offer its RenalTech test across the VCA North American network of veterinary clinics and hospitals. The product will be the veterinary industry's first artificial intelligence-driven predictive diagnostic tool for companion animals, according to David Eaton, director of product development. RenalTech allows users to predict CKD (chronic kidney … [Read more...]
PHP reminder program successful in reactivating inactive clients
Don’t you just love it when a plan comes together? Focusing on the bond between the practice, the pets and their owners, instead of the services a practice provides, has proven successful. Two years ago, the Partners for Healthy Pets Inactive Client Program, a client-centric email reminder program was initiated. 1612 practices enrolled 126,576 previously inactive … [Read more...]
Visualizing social media use by generation (Infographic)
There are 4.4 billion social media users today. Ashley Viens describes how it has altered the way we interact both online and offline . She also notes the rate of social media growth is slowing, though use is still growing. From 2017 to 2018, the average person increased usage by three minutes per day, while becoming a new user of 0.8 social media accounts. What happens in a … [Read more...]
Opinion – Star Wars tech featured at NAVC E-Commerce Summit
Imagine a pet owner talking to a virtual assistant via Alexa about a problem with their dog at 3:00 a.m. which sets up a live phone call from a veterinarian only minutes later. Or, having your cellphone notify you that your dog is barking excessively because the house is on fire or a stranger has entered. These and other technologies had attendees riveted as presenting … [Read more...]
Cloning dogs in the present tense
John Woestendiek provides a chronology of dog cloning progress and realities. It is following an arc much like in vitro fertilization did in the 1970s. Today, cloned dogs are being churned out at a rapid clip and at less expense than ever before in South Korea, Texas and China, he says. Costing as much as $50,000 . . . you’re not getting the same dog; you’re not getting a pet … [Read more...]
In-house diagnostics making gains
Clients expect test results faster than ever before. Learn the benefits for the patient, client, practice and clinician of keeping testing in-house. Source: Vet Practice, September 12, 2019. Link. The animal diagnostic market is a major and flourishing sector; it accounts for 22 percent of the entire veterinary market and is worth US$4.2 billion globally. INSIGHTS: Newer … [Read more...]
Hate distractions? Good. Your perception of reality is at stake
If you’re trying to pay attention to multiple things, you’re not going to be as good at it versus if it were one at a time. It’s not just being slowed down . . . it might affect what you’re perceiving in the moment.” We are constantly inundated with push notices, texts, flashing signs, banners or the next tab. All this distraction may come at a massive cost. It’s not only to … [Read more...]
We ARE being watched
'Who is watching you?”' is the cover story of the current issue of Consumer Reports. Our increasingly digital world has created mountains of data and there are few laws to safeguard the information. There are ways to take better charge of your privacy. We’re sharing three topics below that are available without subscriptions. Source: Consumer Reports, October 2019. Link. … [Read more...]
Smartphones help teach clinical ophthalmology
Lucien V. Vallone, DVM, DACVO, shares various applications using of smartphones for teaching ophthalmoscopy skills in veterinary medical training programs. He outlines techniques for fundus and anterior segment imaging that generally do not require the purchase of accessory equipment. Source: Clinician’s Brief, August 2019. Link. Advancing smartphone technology is allowing … [Read more...]