Fewer than 40 percent of veterinarians are confident about how well they understand what pet owners think, according to Diggo research. There is a definite gap between what pet owners think and what veterinarians think they think. This gap is getting wider. The infographic in this article summarizes pet owner responses and includes their current intentions, thoughts about … [Read more...]
4 ways to reduce the online risk in your practice
Complimentary content provided by Clint Latham, Lucca Veterinary Data Security. Link. The web browser has become the new operating system says Clint Latham and with the expansion of browser options come security risks. This is especially important to veterinary practices that rely on cloud-based practice management systems which increase web presence and exposure to … [Read more...]
Updates from The Bridge Club (video)
The Bridge Club recently hosted Shawn Wilkie, a serial entrepreneur and technology enthusiast, who also co-hosted the Veterinary Innovation Podcast. He shared his perspectives of the upcoming innovators who are transforming the veterinary profession. This week, The Bridge Club announced the appointment of Cheryl Good, DVM, as the company’s Chief Veterinary Officer. Dr. Good … [Read more...]
Which telemedicine bucket does your veterinary practice fall into?
When it comes to telemedicine platforms, there are three big buckets: basic/DIY, plug and play for human health-care providers, and premium plug and play for veterinary professionals, writes Stacee Santi, DVM. She breaks down each segment discussing functionality along with pros and cons. We’ve included references to the Veterinary Virtual Care Association along with Dr. … [Read more...]
Solve the challenge of online pharmacies
Emily Shiver, CVPM, CCFP, provides a thought-filled article about competing with online pharmacies. She focuses on using in-clinic inventory, adjusting retail prices to market prices, abandoning umbrella markups and upping customer service elements, including reminders on refills. Shiver is correct when she identifies writing a prescription for little or no money as an … [Read more...]
VMHA measures online pharmacies
Included with the May Insider’s Insights report produced by VHMA are survey results on the use of online pharmacies by veterinary clinics. The data gathered represents the responses from an average of 165 practices across all 13 questions. Source: Insider’s Insights, VHMA, June 2020. Link. INSIGHTS: Practice satisfaction is generally good with chosen providers. However, … [Read more...]
Don’t penny-pinch preweaning
Inherent in animal health pro relationships with dairy producers is the element of helping them manage their ROI. A.F. Kertz provides a review of research about calf inputs and concludes cutting costs in the calf period may save on a daily basis but doesn’t pay over the heifer raising time period. I think too often dairy producers focus on the calf period as a place to cut … [Read more...]
Cattle health, drones and thermal imaging
Visualize a cowboy on a horse or 4-wheeler near cattle. His attention is not focused on observing them, rather he’s staring into a screen he keeps moving back and forth, tipping and dipping. Drones using thermal imaging coupled with artificial intelligence is nearly here. It is early, but technology similar to satellite imaging is coming soon to help monitor cattle health and … [Read more...]
Autoship sales projected to help Chewy retain 1.6 million new customers
Commentary: includes complementary commercial content from VetSource® Chewy’s success is getting noticed by our industry. For veterinary hospitals, it is a definitive call to action to embrace, implement and optimize home delivery” - Kirk Augustine Like Amazon and other e-commerce retailers, Chewy has seen the kind of growth that was expected to take years to achieve, get … [Read more...]
VVCA board members present at ATA conference (video replay)
The animal health industry was represented at the American Telemedicine Association conference. VVCA Board members Mark Cushing and Deb Leon discussed the future of pet virtual care, the importance of improving the health care of animals and the effort to provide veterinary care access for an extended group of animal owners. . . . like human telemedicine, the ongoing … [Read more...]
Global Vet Link offers free regulatory compliance education
Content provided by Global Vet Link. Complicated animal health regulations and movement requirements are always changing. The GLV platform helps simplify these rules for veterinarians and helps ensure compliance. The company is expanding industry knowledge of animal health regulations and documentation to everyone with GVL University < link >. Source: GVL, June 3, … [Read more...]
Tips for being on camera all day
After 90 days of Zoom, many of us are noticing the differences in how others project themselves during video communications. Whether customer backgrounds or eye contact, Greg Swan offers tips on being your best self on camera. Source: GregSwan, March 26, 2020. Link. … [Read more...]
The Bridge Club now engaging pet owners
Expanding their audience to pet owners, The Bridge Club has successfully launched TBC Pets. It is a virtual community where pet owners can gather in a casual conversation to gain insight and guidance directly from veterinary professionals. More than 5,000 pet owners have attended the five virtual events to date. “The feedback has been overwhelming with immediate survey … [Read more...]
7 ways to look better on video calls
Video conferencing calls dominate communications now. Camera technologies vary and may distort your image or coloring. Jennifer Jager shares tips on how to look your best when using video communications. Source: Bottomline Inc., June 1, 2020. Link. … [Read more...]
March 2020 – Top post review (3 of 3)
March 2020 – the month when the coronavirus feces hit the fan. Animal health pros faced the challenges and worked hard to mitigate risks while learning what changes the next day would bring. Defining essential versus non-essential was necessary to facilitate prevention of coronavirus transfer. Work-from-home mandates literally ground some businesses to a halt, forcing high … [Read more...]
3 keys to post pandemic retailing
Mark Kalaygian shares three factors for pet specialty retailers to consider when devising a strategy for doing business in a post-pandemic environment: Recession realities New weapons for brick and mortar locations Craving contact Source: Pet Business, May 26, 2020. Link. INSIGHTS: Stop, look and listen to Kalaygian’s assertions. Veterinary clinics that have … [Read more...]
What MAP means for veterinary clinics
Minimum advertised pricing is one of the positive outcomes of a more aggressive OTC retail environment. While veterinarians may dislike having to change their focus from cost-based margin, MAP offers a much improved and level playing field at the customer’s pocketbook. Source: Veterinary Advantage, March 2020. Link. In today’s world, vendors need to have their products … [Read more...]
Renewal and recovery after Covid-19 (podcast)
Industry consultants Peter Weinstein, DVM, MBA, and Karen Felstad, DVM, CPA, MS, CVPM, CVA, discuss the tectonic shifts the veterinary profession is going through. They explore what the profession is learning, what habits should remain broken and which replacements should become entrenched in the daily routines of veterinary practices. They cover nine areas : … [Read more...]
Expectations and cat behavior (video)
Catvocate Liz Bales, DVM, talks on WJLA’s The Pet Show with Dr. Katy about adjusting owner expectations to meet cat needs in homes. Cat owner dissatisfaction remains one of the primary reasons cats are relinquished for adoption. Being aware of Bales and her recommendations may make answering cat owner questions easier. The cat living outside is genetically identical to cats … [Read more...]
Properly prepare pets for travel
Whether cross-country, by air or locally, it is critical to ensure pets are prepared for a trip for their health and to prevent potential zoonoses. This brings an increased need for animal health certificates, especially certificates of veterinary inspection that show pets are healthy and free of transmissible diseases. Digital health certificates make it easy to keep patients … [Read more...]
Dairy topics: cow lying time, evaluating colostrum and virtual dairy tours
Keeping cows resting, improving measurements for failure of passive transfer and preparations for June Dairy Month are all actionable topics for animal health pros working with dairy producers. The Undeniably Dairy educational resources may interest people in your networks who plan to extend home education during summer. Take a few minutes to watch this virtual tour. < … [Read more...]
Pet telehealth making news
Beyond the recent announcement and buzz surrounding the Veterinary Virtual Care Association (VVCA) platforms and methods, connecting veterinary teams and animal owners is fast becoming a positive outcome from pandemic limitations. Whether pet or human, telehealth is quickly moving from obscurity to mainstream. Elaine K. Howley shares perspective from three veterinarians … [Read more...]
Video conference success tips
You can shine during video conferences, despite common issues. Author and videographer Larry Becker shares proper camera positioning, lighting and angles to help you make solid eye contact with participants. We think we're making eye contact in a video meeting, because we're looking at the faces on our screens and responding accordingly. But the camera isn't on the screen, … [Read more...]
How to keep a remote audience engaged
What works for an in-person meeting won’t necessarily work on Zoom or other platforms, says Tim Calkins. He shares four tips for better remote presentations. They also equally apply to remote meetings. Set the stage Be brief Keep the meeting small Remember the best practices still work Source: HBR Ascend, May 8, 2020. Link. While remote presentations are … [Read more...]
Why video calls mess with your mind
Natasha Hinde shares how video meetings change the way we communicate. There’s a lot going on, psychologically, from the moment we click the button to enter an online hangout. She breaks down why it can be such a mental minefield and shares some tips to make it easier. Consider reviewing this information first for yourself and then from your customers’ perspective. Hinde’s … [Read more...]
McKinsey: Beyond contactless operations: Human-centered customer experience
COMMENTARY Before you roll your eyes at the MBA speak or consider this item to be only for big companies, remember that every business serves people. Whether in B2B, B2C or S2S (stakeholder to stakeholder), servicing people and their priorities are common denominators and always have been. While Covid-19 risks have exacerbated customer service optimization efforts, the … [Read more...]
CAPC’s Christopher Carpenter, DVM, talks mapping on The Bridge Club
Chris Carpenter, DVM, shared how the Companion Animal Parasite Council is using big data to help track and map parasite incidence. He emphasized the need for practices to report their findings and urged them to accept parasite migration is now multifactorial, specifically citing pet travel. Additionally, he urged practice teams to become more vocal in helping pet owners and … [Read more...]
What’s next from Veterinary Innovation Podcasts
AHD is collaborating with VIP to inform you of upcoming podcasts about animal health industry innovations and strategies. You can find recent podcasts on the VIP website < link >, on Apple Podcasts, Google Podcasts and Spotify Podcasts. Here’s a schedule of what’s coming up soon. Source: Veterinary Innovation Podcasts. Link. May 21, 2020. Reducing canine anxiety … [Read more...]
Arthritis in senior horses
SPONSORED CONTENT May is National Arthritis Month and horses are no stranger to damaging inflammation the disease causes. While there is no cure, there are ways to keep aging horses more comfortable. With proper diagnosis and treatment, all but the worst cases of arthritis can be managed well enough to preserve soundness” – Susan Kaufman Source: EQUUS Extra, Volume 24. … [Read more...]
Dog beds are improving
An aging dog population and the increased focus on pet comfort by younger dog owners has dog bed manufacturers combining science and style to meet owner and pet needs. Source: Pet Product News, May 2020. Link. Manufacturers and retailers named a number of functional qualities that owners want from their dog beds, such as comfort, durability, safety, and ease of cleaning. … [Read more...]