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Loyalty programs: 8 levers to turn customers into fans

October 19, 2021 by Kirk Augustine Source: McKinsey and Company

Loyalty programs are an often-overlooked area for performance improvement that can help offset the ongoing willingness among consumers to try new brands and retailers, writes José Carluccio. He shares three key takeaways along with eight drivers of loyalty program value. Source: McKinsey and Company, October 12, 2021. Link. Key takeaways: More than three-quarters of … [Read more...]

Fast Bites – October 18th edition from IBPSA

October 19, 2021 by AHD Staff Source: IBPSA

2021 holiday shopping season trends, biggest dog companies and their popular brands, retailer Pets at Home adds video interaction with store experts, grain-free food trends, the IBPSA Rebate Program launches and more. Source: IBPSA Fast Bites, October 18, 2021. Link. … [Read more...]

Hannah Lau, DVM next on VVCA Lunch and Learn

October 12, 2021 by AHD Staff Source: VVCA

Complimentary The VVCA Lunch and Learn series continues Wednesday, October 27 at 12:30 p.m. EDT. Hannah Lau, DVM, will share telehealth cases from her practice. She has been practicing veterinary telemedicine and telehealth fulltime since 2019, along with a small team of remote veterinary technicians and assistants. Although living in southwest Virginia, Lau practices … [Read more...]

New resources to discuss the cost of care from ASPCA® Pet Health Insurance now available

October 12, 2021 by Kirk Augustine Source: ASPCA Pet Health Insurance, The Bridge Club

Sponsored Content Discussions with clients about the cost of veterinary care are often avoided until services are needed. This is a missed opportunity to help pet owners understand and prepare for their pets’ future health care needs, and how to pay for them. The ASPCA® Pet Health Insurance’s “Cost of Care Wheel” tool makes it quick and easy to have these conversations … [Read more...]

October is Cybersecurity Awareness Month

October 12, 2021 by AHD Staff Source: Cybersecurity and Infrastructure Security Agency

Halloween goblins are nothing compared to the scare a security breach can bring. October is Cybersecurity Awareness Month and from ransomware to email hacks to scams, the risks are real. The cybersecurity pros at the Cybersecurity and Infrastructure Security Agency and National Cyber Security Alliance have assembled resources anyone can use including social media posts, … [Read more...]

Worth a Glance – October 7, 2021

October 6, 2021 by Kirk Augustine Source: Eblin Group, Fast Company, Pork, Steve Dale Pet World

Last week’s. . . . . . most read post Highlights from the 31st Carthage Swine Conference. Link. . . . AHD Bulletin Animal Health Digest Bulletin - Sept 30, 2021. Link.   Goodbye Google: 7 privacy-first search engines everyone should try Source: Fast Company, September 29, 2021. Link. Jared Newman offers search engine options that remove the … [Read more...]

LED technology helps locate cows needing attention

October 5, 2021 by Kirk Augustine Source: AgriMarketing

Complimentary Commercial Content Allflex Livestock Intelligence, a livestock portfolio of digital products within Merck Animal Health, introduced new ear tag technology featuring a light-emitting diode last week. The AllFlex V2 monitoring ear tag allows for precision cow management in the pen. Different LED light patterns indicate individual cow needs based on critical data … [Read more...]

Stalkerware apps are stealing personal data from smartphones, maybe yours

October 5, 2021 by Rick Purnell Source: New York Times

Stalkerware is the term for rapidly expanding group of smartphone apps that may look like useful calculator or calendar apps. Instead, they record every keystroke users make and gather personal data, including location, passwords and photos. They lurk in the Apple App store and Google Play. Source: New York Times, September 29, 2021. Link. It’s extremely invasive, it’s a … [Read more...]

Worth a Glance – September 30, 2021

September 29, 2021 by Kirk Augustine Source: AAHA NewStat, AVMA SmartBrief, Federal News Network, Meat + Poultry, National Geographic, New Scientist

Last week’s. . . . . . most read post More effective communications. Link. . . . AHD Bulletin Animal Health Digest Bulletin, Sept 23, 2021. Link.   But for a genetic parasite, humans might have tails Source: New Scientist, September 24, 2021. Link. Bo Xia’s tail bone injury led to a genetic investigation of why apes, and therefore humans, do not … [Read more...]

Worth a Glance – September 23, 2021

September 22, 2021 by Kirk Augustine Source: BottomLineInc, CBS News, DVM 360, Washington Post

Last week’s. . . . . . most read post Survey: Workers ages 18 to 44 want payday more flexible. Link.  . . . AHD Bulletin Animal Health Digest Bulletin - Sept 16, 2021. Link.   Forget a pre-flight drink. Pet an airport therapy dog. Source: Washington Post, September 17, 2021. Link.  Sure, you could drown your travel anxieties at the airport bar or … [Read more...]

11 million-plus animals may be affected by ransomware attack

September 21, 2021 by Kirk Augustine Source: Ars Technica

NEW Cooperative in Fort Dodge, Iowa, was recently hit with a ransomware attack that forced the farm and feed supply operation to take systems offline. Blackmatter, the group allegedly behind the attack, is demanding $5.9 million to provide a decryptor. NEW Cooperative claims its software powers grain production and feed schedules for 11 million animals. Source: ars TECHNICA, … [Read more...]

First Telehealth Awareness Week happening NOW

September 21, 2021 by AHD Staff Source: ATA, VVCA

The American Telemedicine Association is bringing together leaders in telehealth service delivery, hospital systems and medical practices, technology solution providers, patient advocacy organizations, policymakers and other stakeholders during the first-annual Telehealth Awareness Week™, September 19-25, 2021. Virtual care is moving & shaking! Kudos to the ATA for making … [Read more...]

Dangling a dozen endangered rhinos upside down, researchers earn Ig Nobel (video)

September 14, 2021 by Kirk Augustine Source: CBS News

Researchers from Cornell University and Namibia's Ministry of Environment wanted to find out how rhinos fare upside down. Apparently, no one had ever checked to see if the health of a tranquilized rhino was compromised when being airlifted upside down. As it turns out, the rhinos cope very well and better in this unusual position than simply lying on their side or … [Read more...]

Where is retail headed?

September 14, 2021 by Kirk Augustine Source: National Retail Federation

Back to normal? NOT! Retail will continue changing. From customer preferences and expectations to the payment ecosystem to last-mile delivery, the retail industry showed it can evolve and adapt during 2020 disruptions. Now the National Retail Federation focuses on how retailers are improving the customer experience, preparing for the consumer of the future, the future of the … [Read more...]

Veterinary pros cannot rely on diagnostic tests alone

September 14, 2021 by Kirk Augustine Source: JAVMA

A new commentary paper warns veterinary clinicians and researchers that a diagnosis cannot rely on tests alone. The JAVMA article discusses the process of diagnostic test validation and the use of molecular diagnostic tests in clinical and regulatory veterinary medicine. Decisions should not be made solely on the basis of diagnostic test results, especially in the absence of … [Read more...]

Pros and cons of 3 key pricing strategies

September 14, 2021 by Kirk Augustine Source: MDM

There are three key strategies to pricing anything, writes Michael Stanisz. All three apply to B2B, B2C, a product or a service: Cost-based or cost-plus pricing. Note, this includes margin and markup methods. Market-based pricing. Note, minimum MSRP guidance plays a role here. Value-based pricing. Pricing challenges are frequently discussed when animal health pros … [Read more...]

GlobalVetLink introduces the Pet TravelPass™ for international pet travel

September 7, 2021 by AHD Staff Source: GlobalVetLINK

Complimentary A new tool from GlobalVetLink promises to save veterinarians time and worries when clients want to travel internationally with their pets. GVL Pet TravelPass is available now at http://www.globalvetlink.comand offers an easy sign-up and get-started process, with no subscription fee or monthly minimums. Source: GlobalVetLink, August 7, 2021. Link. The GVL … [Read more...]

Migration Alert: high intensity bird migration in progress

August 31, 2021 by Kirk Augustine Source: BirdCast

Large numbers of birds are migrating over the central U.S. Some nights have more migratory birds passing through than others. To protect migratory birds, turn off all unnecessary lighting between 11:00 p.m. and 6:00 a.m. The strong yellow and pink in the map illustrates high intensity. Source: BirdCast, September 1, 2021. Link. Bird migration forecasts show predicted … [Read more...]

Top e-collars for dogs

August 31, 2021 by AHD Staff Source: Canine Journal, Puppies and Pooches

Often controversial, e-collars are used as training aids. The author reviews e-collar pros and cons for various brands. Dog trainers sometimes train dogs with e-collars to try and remedy unwanted behaviors. Some trainers say e-collars can be valuable to get dogs to obey when they are off leash, help keep them safe and locate a dog that is out of sight. Source: Puppies and … [Read more...]

Smart cat scat is now here

August 31, 2021 by Kirk Augustine Source: Pretty Litter

Complimentary Commercial Content Health monitoring technology is now available in cats’ litter boxes and by monthly subscription. It promises to provide cat owners a visible health monitoring opportunity which is important as cats instinctively hide any illnesses. The company has engaged Martha Stewart as a Pretty Litter brand ambassador. It has been featured in media such … [Read more...]

Petabyte to partner with NVA to transform pet care experience for doctors, patients and their families

August 31, 2021 by Kirk Augustine Source: Business Wire, NVA, Petabyte, rhapsody

  Complimentary Commercial Content The newly formed Petabyte consortium and partnership with National Veterinary Associates’  veterinary community of 1,200 independently managed veterinary hospitals and more than 100 pet resorts allows for software development collaboration. Petabyte smooths patient management for veterinary hospitals through its software, … [Read more...]

Talkatoo raises new capital to support continued growth in veterinary segment

August 31, 2021 by Kirk Augustine Source: Business Wire

  Complimentary Congratulations to AHD supporting sponsor Talkatoo! The easy-to-use, efficient dictation software for animal health professionals announced it closed a new, oversubscribed round of funding, led by Klick Ventures. Talkatoo is one of only 12 companies selected to the exclusive Google for Startups Accelerator program’s Voice AI cohort. Talkatoo's … [Read more...]

Winners of the 2021-2022 Retailer of the Year awards

August 31, 2021 by AHD Staff Source: Pet Product News

Pet Product News editors selected one standout store as its Retailer of the Year: Animal Connection in Charlottesville, Virginia. The pet supply store won the 2019-2020 Marketing Award and managed to top itself this year, snagging the top honor for PPN’s 2021-2022 awards. The list of award categories reveals the efforts and complexities of the pet retail … [Read more...]

Nicole Clausen opens Inventory 911 Toolkit course

August 31, 2021 by Kirk Augustine Source: Veterinary Care Logistics, VISN

Complimentary Commercial Content Using her experiences and those of industry inventory managers, Nicole Clausen, CSSGB, CCFP, CVBL, has opened enrollment in the Inventory 911 Toolkit. The methods, tools and tips have helped countless inventory managers take the first step of getting their inventory under control. It is an inventory manager's go-to, step-by-step blueprint to … [Read more...]

Thoughts from the Veterinary Innovation Summit + NAVC Media eCommerce Summit

August 31, 2021 by Kirk Augustine Source: Jim Harris, NAVC, Veterinary Innovation Summit

Opinion Among myriad thoughts captured during the Veterinary Innovation Summit, these present the most opportunity and challenges for veterinary teams in the next three to five years. Some are trends we see routinely as we curate content, but others are coming faster than previously perceived: Pet caregivers will drive how they wish to interact with veterinary clinics . … [Read more...]

Leptospirosis: diagnosis & treatment

August 24, 2021 by Kirk Augustine Source: Clinician's Brief, Dr Jen the Vet

Leptospirosis is a thing, according to Dr. Jen the Vet. She says, “Every dog, EVERY dog is at risk for lepto. Every dog ought to be vaccinated for lepto.” <Link> But what needs to occur if a patient is presented with clinical signs consistent with leptospirosis? Scott Weese, DVM, DVSc, DACVIM, provides a step-by-step guide to managing suspected leptospirosis … [Read more...]

Worth a Glance – August 19, 2021

August 18, 2021 by Kirk Augustine Source: Cat Friendly Homes, Frommer’s, Horse Illustrated, National Hog Farmer, Pet Business

Last week’s most read post 40 percent of U.S. wild deer have coronavirus antibodies: study. AHD Link.   Cat2VetDay is August 22nd Source: Cat Friendly Homes. Link. In the United States, more than half of our 74 million cats are not visiting the veterinarian regularly. See the resources available for immediate use including, 5 reasons NOT to postpone … [Read more...]

Blow air in, not out

August 17, 2021 by AHD Staff Source: Dairy Herd Daily

Flipping conventional exhaust fan practices on their head, Gordie Jones, a veterinarian and nutritionist, designed a way to blow fresh air in providing benefits year-round. His concept is, what he calls an “all-season, hybrid barn,” uses positive ventilation when it is needed to boost air flow in a naturally ventilated barn. Source: Dairy Herd Daily, March 19, 2019. Link. … [Read more...]

Pay attention to these 3 customer trends

August 17, 2021 by Kirk Augustine Source: NAW

The pandemic accelerated digital transformation, widened the gap between innovative leaders and those who resisted change, unsettled and increased customer expectations, and forced sales teams into remote interactions, says J. Michael Marks. You don’t have to be a distributor to appreciate the simplicity of the trends Marks shares. He says if you’re willing to play offense, … [Read more...]

Worth a Glance – August 12, 2021

August 11, 2021 by AHD Staff Source: New Scientist, The Bullvine, The Outdoor Wear, ThoughtCo

Last week’s most read AHD post Relief Rover raises $10K from virtual 5K event benefitting NOMV. AHD, Link Last week’s Animal Health Digest Bulletin - August 5, 2021. Link.   Scientists have worked out how to send viable mouse sperm on postcards Source: New Scientist, August 5, 2021. Link. This study raises the intriguing idea that human spermatozoa could … [Read more...]

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