Now three years old, The Bridge Club continues to gain momentum, popularity and fill gaps in our social and professional networks. Animal health pros rely on each other’s experiences and perspectives. The Bridge Club virtual events have evolved to emulate discussions often had over lunch or at the watering hole during on-site industry conventions. Source: The Bridge Club. … [Read more...]
Rev up replacement heifers
Patsy Houghton, president and general manager of Heartland Cattle Co., McCook, Nebraska, gave advice for developing heifers in fall 2020, spring 2021 and beyond in a recent Angus University webinar. She offered seven challenges to help commercial cattlemen improve their replacement heifers: Place selection pressure on fertility Enhance your calf crop value Improve … [Read more...]
Pigs used to save human lungs
Here’s an exceptional extension to the human animal bond. While still in early development, using pigs to revive damaged human lungs is promising. By hooking up lungs that had been rejected for transplant to the pigs, research scientists were able to revive the lungs in 24 hours.” Researchers indicate there are two possible applications for this research. Pigs could be used … [Read more...]
Dictation platform built for veterinarians now available on Mac
Mac users are celebrating as Talkatoo announces it has finished production of its revolutionary dictation software in a version for macOS. Up until now, it was only possible to do so on Windows. Talkatoo’s voice dictation solution offers tremendous flexibility and convenience for vets everywhere, even on their personal laptops. . . Windows or Mac.” Source: Talkatoo. Link. … [Read more...]
4 tips for marketing to millennial pet parents
Ongoing studies demonstrate some millennials distrust advertising. MWI Animal Health shares four ways animal health pros can reach this group of potential or current clients. Build meaningful relationships Meet millennials where they are with high-tech communications Establish a strong social media presence Keep the conversation going Source: MWI Animal Health, … [Read more...]
Purdue developing rapid BRD diagnostic tool
Purdue University researchers are developing technology designed to reduce diagnosis time for bovine respiratory disease. BRD is one of the more costly cattle diseases and accounts for half of all North American feedlot deaths and robs beef and dairy producers of about $900 million a year. The new test can diagnose BRD in about 30 minutes, compared to the four-plus days current … [Read more...]
Telemedicine content missing new VVCA references
Commentary More content appears nearly every week on telemedicine. In animal health there is an organization, albeit relatively new, that has been organized to help define virtual care in animal health and frequently not referenced in published content. That organization is the Veterinary Virtual Care Association < link > whose mission is to elevate the standard of … [Read more...]
Guide to answering the most common interview questions
This list of more than 40 common interview questions can help you get comfortable with what you might be asked, what hiring managers are really looking for in your responses, and what it takes to show that you’re the right person for the job. Source: The Muse. Link. … [Read more...]
Field guide to BQA now available
Designed to make the Beef Quality Assurance manual more user friendly, new print and digital versions have been developed to make the information more user friendly. The digital guide contains embedded links and videos that allow producers to interact with various BQA elements.” Source: BEEF, July 2020. Link. To learn more visit bqa.org … [Read more...]
BVD tears at dairy profits
Complimentary commercial content from Zoetis Bovine Viral Diarrhea is a disease issue in cattle worldwide. It is like a shadow in herds that robs production and herd health. BVD can be controlled with diligent management steps revolving around testing, culling, vaccination and farm biosecurity. . . . often BVD is a subclinical disease, and its symptoms get lost amid the … [Read more...]
Noisy children get WFH parent fired
Whizy Kid’s article sparks memories of a 15th century saying, “Children should be seen not heard.” Fueled by the story of a California woman whose employer fired her because her children were allegedly too noisy, Kid discusses employment at will, just cause, gender discrimination and wrongful termination. Source: Refinery 29, July 10. Link. The pandemic has burst the dam on … [Read more...]
Articles to help cat owners
Cat owners can be as curious as their cats. Many religiously participate in feline social media groups and share their experiences peer to peer. B-to-C publications also provide perspective on feline health, owner issues and wellness solutions, although the cover-to-cover reading habits for which cat owners are known has not drastically changed their habits with wellness … [Read more...]
Articles to help dog owners
Meeting the needs and curiosities of dog owners is part of what B-to-C publications seek to provide. Not all the material gets read thoroughly, so we assembled recent articles that can help dog owners better understand their canine pals. Source: How to satisfy your working dog’s instincts, Animal Wellness, July 6, 2020. Link. Satisfying a working dog’s instincts begins with … [Read more...]
The experts every dog owner needs
It takes a village, writes Bryn Nowell. From veterinary team to social media groups, she identifies resources for pet owners. Source: Dogster, June 25, 2020. Link. INSIGHTS: The list of those who offer input on the care of any given pet is extensive. We have asserted the importance of seeing beyond the DVM dialogue to be more visible in local and social media to help set … [Read more...]
New company to streamline social media content for practices
Complimentary commercial content SimplyDONEsocial launches as a curated social media platform with a virtual party July 22nd. The new company is a collaboration between Eric Garcia, founder of Simply Done Tech, Jenise Walker with TheSociableVET, and Bruce L. Truman with BLT Consulting, SimplyDONEsocial will address social media management challenges for veterinary … [Read more...]
Pet owner views during social distancing
Fewer than 40 percent of veterinarians are confident about how well they understand what pet owners think, according to Diggo research. There is a definite gap between what pet owners think and what veterinarians think they think. This gap is getting wider. The infographic in this article summarizes pet owner responses and includes their current intentions, thoughts about … [Read more...]
4 ways to reduce the online risk in your practice
Complimentary content provided by Clint Latham, Lucca Veterinary Data Security. Link. The web browser has become the new operating system says Clint Latham and with the expansion of browser options come security risks. This is especially important to veterinary practices that rely on cloud-based practice management systems which increase web presence and exposure to … [Read more...]
Updates from The Bridge Club (video)
The Bridge Club recently hosted Shawn Wilkie, a serial entrepreneur and technology enthusiast, who also co-hosted the Veterinary Innovation Podcast. He shared his perspectives of the upcoming innovators who are transforming the veterinary profession. This week, The Bridge Club announced the appointment of Cheryl Good, DVM, as the company’s Chief Veterinary Officer. Dr. Good … [Read more...]
Which telemedicine bucket does your veterinary practice fall into?
When it comes to telemedicine platforms, there are three big buckets: basic/DIY, plug and play for human health-care providers, and premium plug and play for veterinary professionals, writes Stacee Santi, DVM. She breaks down each segment discussing functionality along with pros and cons. We’ve included references to the Veterinary Virtual Care Association along with Dr. … [Read more...]
Solve the challenge of online pharmacies
Emily Shiver, CVPM, CCFP, provides a thought-filled article about competing with online pharmacies. She focuses on using in-clinic inventory, adjusting retail prices to market prices, abandoning umbrella markups and upping customer service elements, including reminders on refills. Shiver is correct when she identifies writing a prescription for little or no money as an … [Read more...]
VMHA measures online pharmacies
Included with the May Insider’s Insights report produced by VHMA are survey results on the use of online pharmacies by veterinary clinics. The data gathered represents the responses from an average of 165 practices across all 13 questions. Source: Insider’s Insights, VHMA, June 2020. Link. INSIGHTS: Practice satisfaction is generally good with chosen providers. However, … [Read more...]
Don’t penny-pinch preweaning
Inherent in animal health pro relationships with dairy producers is the element of helping them manage their ROI. A.F. Kertz provides a review of research about calf inputs and concludes cutting costs in the calf period may save on a daily basis but doesn’t pay over the heifer raising time period. I think too often dairy producers focus on the calf period as a place to cut … [Read more...]
Cattle health, drones and thermal imaging
Visualize a cowboy on a horse or 4-wheeler near cattle. His attention is not focused on observing them, rather he’s staring into a screen he keeps moving back and forth, tipping and dipping. Drones using thermal imaging coupled with artificial intelligence is nearly here. It is early, but technology similar to satellite imaging is coming soon to help monitor cattle health and … [Read more...]
Autoship sales projected to help Chewy retain 1.6 million new customers
Commentary: includes complementary commercial content from VetSource® Chewy’s success is getting noticed by our industry. For veterinary hospitals, it is a definitive call to action to embrace, implement and optimize home delivery” - Kirk Augustine Like Amazon and other e-commerce retailers, Chewy has seen the kind of growth that was expected to take years to achieve, get … [Read more...]
VVCA board members present at ATA conference (video replay)
The animal health industry was represented at the American Telemedicine Association conference. VVCA Board members Mark Cushing and Deb Leon discussed the future of pet virtual care, the importance of improving the health care of animals and the effort to provide veterinary care access for an extended group of animal owners. . . . like human telemedicine, the ongoing … [Read more...]
Global Vet Link offers free regulatory compliance education
Content provided by Global Vet Link. Complicated animal health regulations and movement requirements are always changing. The GLV platform helps simplify these rules for veterinarians and helps ensure compliance. The company is expanding industry knowledge of animal health regulations and documentation to everyone with GVL University < link >. Source: GVL, June 3, … [Read more...]
Tips for being on camera all day
After 90 days of Zoom, many of us are noticing the differences in how others project themselves during video communications. Whether customer backgrounds or eye contact, Greg Swan offers tips on being your best self on camera. Source: GregSwan, March 26, 2020. Link. … [Read more...]
The Bridge Club now engaging pet owners
Expanding their audience to pet owners, The Bridge Club has successfully launched TBC Pets. It is a virtual community where pet owners can gather in a casual conversation to gain insight and guidance directly from veterinary professionals. More than 5,000 pet owners have attended the five virtual events to date. “The feedback has been overwhelming with immediate survey … [Read more...]
7 ways to look better on video calls
Video conferencing calls dominate communications now. Camera technologies vary and may distort your image or coloring. Jennifer Jager shares tips on how to look your best when using video communications. Source: Bottomline Inc., June 1, 2020. Link. … [Read more...]
March 2020 – Top post review (3 of 3)
March 2020 – the month when the coronavirus feces hit the fan. Animal health pros faced the challenges and worked hard to mitigate risks while learning what changes the next day would bring. Defining essential versus non-essential was necessary to facilitate prevention of coronavirus transfer. Work-from-home mandates literally ground some businesses to a halt, forcing high … [Read more...]