An article in JAVMA <Link> confirms that any radiotherapy exposure to veterinary staff and pet owners from dogs treated with Synovetin OA® is insignificant; just a fraction of the U.S. Nuclear Regulatory Commission’s allowance of 100 millirem per year of radiation. The studies show that exposure is very low; practically insignificant. This is important because some … [Read more...]
Veterinary clinic certification program aims to encourage sustainability
The Veterinary Sustainability Alliance launched the Green Paw sustainability certification program for veterinary clinics in the U.S. and Canada. The program helps practices take practical steps to reduce their environmental impacts, mental impacts and is open to all clinics, including teaching hospitals. Source: AVMA, February 4, 2026. Link. Clinics earn Green Paw … [Read more...]
Worth a Glance – February 12, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, February 5, 2026. Link. Most read posts from February 5, 2026 AHD Bulletin – Pet humanization predicted to double global pet care market by 2035. Link. Why Ro is spending $233,000 per second on a Super Bowl ad. Link. The pro/con list – useless. Link. Dental revenue remains behind; 90 percent of … [Read more...]
90 percent of cat owners make these winter mistakes. The cat suffers, but they don’t notice
Commentary Kristin Wuhrman often says, “The smallest changes in daily routines are often where the biggest health signals begin.” So, when we discovered the video shared here, it was logical to ask Kristin to review it and write a post we could share on Animal Health Digest. Guest Post by Kristin Wuhrman, Certified Cat Behavior Consultant This video is an excellent … [Read more...]
Why Ro is spending $233,000 per second on a Super Bowl ad
For those of us who scratch our heads calculating the total costs committed to Super Bowl media, this piece informs and enlightens. Ro’s Zachariah Reitano shares what makes a Super Bowl ad unique, why it is not just another ad buy, the potential economic benefits and other reasons why the company is investing in one. Super Bowl advertising is an anomaly in the normal scope … [Read more...]
Pet humanization predicted to double global pet care market by 2035
A comprehensive new market intelligence report by Future Market Insights projects the global pet care market as poised for a decade of transformative growth. Acknowledging some inflationary pressures, the article positions the expanding digital accessibility and accelerating demand for functional foods, customized supplements and eco-friendly accessories as drivers of future … [Read more...]
Software integration is key to greater veterinary AI adoption
Commentary Destined to become a clarifying pivot point in veterinary technology development, we’re sharing a new paper, Companion Animal Veterinary Software: Part I, Navigating Practice Challenges with Support of Technology and AI, authored by Jon Ayers, Jeff Dixon, Dr. Adam Little, and Adam Wysocki, with contributions from Andrew Luna. As might be expected given this … [Read more...]
General practice dental revenue remains behind, yet 90 percent of animals need dental care
Sarah Rumple, CVJ, shares tips from Monique Weldon, DVM, and Paul Camilo, CVPM, focused on building dental revenue in veterinary practices. The article shares ways to increase dental revenue through outreach, client education, standardizing codes, staff training, reassembling fee structures and promoting wellness plans. Source: Today’s Veterinary Business, February 1, 2026. … [Read more...]
The pro/con list – useless
The pro/con list puts options before clarity. It skips the criteria completely. It flattens the discussion and distracts us from what matters, asserts Andy Williams (not the singer). Source; LinkedIn Pulse, January 16, 2026. Link. Remember to maintain agency over the ends you design. Navigate your <decisions>. Don't just compute it. Human nature is in a rush to … [Read more...]
Vetiquette: Elevate client service with simple habits
It’s not rocket science, says Stacee Santi DVM. But every interaction matters. She shares 10 ways to cultivate the most loyal clients. Her article includes tips for interacting on the phone, via text and email. We would add the importance of developing a unified team approach to client services to manage client experiences with each touch or interaction. Source: Today’s … [Read more...]
IBPSA Fast Bites – February 2, 2026
In this week’s Fast Bites: OSHA compliance period has begun From diagnosis to life after loss (FREE Symposium) – session schedule continues Member webinar, February 18th: Modern reservation strategy. Link. US Department of Labor compliance toolkit providing resources to help employers understand their basic responsibilities under federal labor laws. Link. Most … [Read more...]
Demonstration leads to daily habits (video)
Sponsor Content When it comes to oral care products, exam room demonstrations make a positive difference in pet owner adoption of daily oral care practices at home. MAXI/GUARD® products are well-suited to improve convenient daily use in home settings. This communication explains the benefits of using MAXI/GUARD® Oral Cleansing Wipes daily at home. They are ideal for … [Read more...]
Here’s what dog gum colors mean
Content for Pet Dental Month Helping dog owners understand the importance of oral care can start with simply urging them to routinely check the color of their dogs’ gums. Katie Grzyb, DVM, shares the meaning behind changes in a dog’s gum colors and when pet owners should contact a veterinarian. Source: PetMD, December 28, 2025. Link. Key takeaways from the article: … [Read more...]
Four pillars approach to achieving longevity in canine patients
Commentary Articles like this often seem rudimentary until you read them like a first-time pet owner who knows little about the importance of veterinary care. Younger first-timers likely have limited experiences with medical doctors other than illness treatments, which can make the veterinary environment disconcerting. With this in mind, we’re sharing the article linked … [Read more...]
Red lighting in dry cow pen, consistent with known physiology
There’s a hypothesis being tested using red lights at Parkview Dairy in Delhi, California. The new dry cow barn was constructed with red lights to better understand how light exposure regulates circadian rhythms. The concept emerged from a broader awareness of circadian biology and a recognition that traditional barn lighting often overlooks how cows perceive light at … [Read more...]
Doberman Pinscher ‘Penny’ wins Westminster Best in Show
Penny, a Doberman Pinscher from Reseda, California, was crowned Best in Show this week by the Westminster Kennel Club. She is the 150th winner of the competition that included 2,600 entries this year. Source: The American Kennel Club, February 4, 2026. Link. Many of the stunning dogs competing on the Best in Show judging floor on Tuesday night were familiar to those of the … [Read more...]
FDA approves new generics for cattle; a BRD treatment and a dewormer
The Food & Drug Administration announced approvals of two veterinary treatments targeted at cattle health issues on January 22nd: Dewormer: Defendazole (fenbendazole) oral suspension, by Norbrook Laboratories Ltd. (ANADA 200-831) contains same active ingredient as Safe-Guard (NADA 128-620). BRD treatment: nixiFLOR (florfenicol and flunixin meglumine) injectable … [Read more...]
Worth a Glance – February 5, 2026
Last week’s AHD Bulletin – Animal Health Digest Bulletin, January 29, 2026. Link. Most read posts from January 29, 2026 AHD Bulletin – From rabid raccoon to workhorse. Tame the practiceWAG phone. Link. Vets, pet owners . . . systemic strain, PetSmart Charities–Gallup study. Link. The business of pragmatism. Link. This little piggy is a commitment: … [Read more...]
From rabid raccoon to workhorse. Tame the practice phone
When three-fourths of prospects and clients use the phone, it deserves focus. In this article written for AHD, Rick Purnell shares recent Salesforce data and addresses generational avoidance of using the phone. 61 percent of customers prefer to speak to someone via phone when they need help 75 percent of customers believe calling a business will give them the quickest … [Read more...]
Veterinarians, pet owners under systemic strain, PetSmart Charities–Gallup study #2
Commentary By now, you’ve probably read plenty of industry takes on the results of part two of the PetSmart Charities–Gallup State of Pet Care Study <Link>. Or, you’ve seen articles in mainstream media emphasizing affordability of care for pets. Press releases and articles may sensationalize the findings below, but the study reveals much more than recalcitrant … [Read more...]
Why veterinarians recommend using a broker for pet insurance
This article is a good read for veterinary teams willing to promote pet insurance benefits but hesitant to direct pet owners to specific pet insurance brands. To support those discussions, Animal Health Digest created a “Pet Insurance Guide.” The guide is a free tool designed to save time, advance pet health insurance conversations, and highlight the benefits for clients, their … [Read more...]
The business of pragmatism
In high-performing cultures, a "Yes" is expensive. It means resources have been allocated and focus has been locked. Source: LinkedIn Pulse, January 9, 2026. Link. A ‘Yes’ without the capacity to back it up isn't ambition. It is a breach of trust.” INSIGHTS: When your heart says “Yes,” make sure your head is on board. … [Read more...]
KCAHC shares available resources at National Association of Agricultural Educators Conference
Commentary Momentum beyond metrics describes the experience KC Corridor representatives found when sharing workforce recruitment and educational resources available through the collective efforts of the Kansas City Animal Health Corridor and the exploreahcareers.com website. “We may never know exactly how many students choose animal health because of something they heard, … [Read more...]
New food pyramid is a significant reset of U.S. nutrition policy
The Dietary Guidelines for Americans 2025-2030 from HHS and USDA seek to deliver a clear, commonsense message to the American people: “Eat real food.” Kristin Bakker’s article shares potential benefits to American food animal producers. Source: Feedstuffs, January 6, 2026. Link. … [Read more...]
IBPSA Fast Bites – January 26, 2026
In this week’s Fast Bites: OSHA Compliance reminders New Jersey legislative update Free three part symposium: Pet End-of-Life Legal & Emotional Guidance presented by the New York State Bar Association's Committee on Animals and the Law Upcoming member webinar: The Modern Reservation Strategy: Turning Online Inquiries into High-Trust, High-Value … [Read more...]
25 ways to grab and hold customer attention, revenue
Commentary The collective promotional experiences of pet retailers and service providers are shared in this article. The takeaway from it is not whether the ideas shared are relevant for your business or locale, rather the ideas are local or community-centered. Source: Pets+, July 6, 2023. Link. INSIGHTS: Innumerable articles, experts and KOLs bemoan declining overall … [Read more...]
Pets and Mental Health Resource Center available online
The Human Animal Bond Research Institute and Mental Health America launched the Pets and Mental Health Resource Center in October 2025. The online hub features resources, information and tools that highlight the powerful role companion animals can have in supporting mental health. It is available on the Mental Health America website at www.mhanational.org/pets. Source: … [Read more...]
This little piggy is a commitment: a guide to responsible pet pig ownership
Many pet pigs end up in rescues after owners realize they were unprepared for the specific needs of owning a pig. Before bringing a pig as a pet into your life, it’s essential to understand what keeping pigs actually involves, from size and space to time, money and even legal considerations. Source: Los Angeles Times, January 26, 2026. Link. INSIGHTS: Kevin Spencer has … [Read more...]
Treatment duration for pneumonia in dogs and cats: Systematic review
The most commonly used antimicrobial treatments for dogs and cats are not evidence-based, writes Scott Weese, DVM. Most antimicrobial treatment durations currently used in dogs and cats are probably way too long when we compare them to what’s done in human medicine for comparable conditions. Some of the differences are striking. Weese says a new systematic review entitled … [Read more...]
AQHYA releases “AQHA Achieve,” a virtual knowledge contest for youth
Here’s a fun way to engage young horse enthusiasts in your community. Share this with your equine connections and remember to include local teachers, 4-H, FFA and equine group leaders. Include local media, as well. The three-phase virtual program from the American Quarter Horse Youth Association offers youth worldwide an accessible way to compete, learn and earn recognition. … [Read more...]