One reason we curate content from publications for pet owners is to be sure that animal health pros are aware of what is being pushed to their clients. Often, content like this article is complementary to veterinary recommendations. However, some information can be misleading from an animal health or population control perspective. We offer this article for your … [Read more...]
Communicate clearly during organizational change
For many animal health pros, this article represents something they wish their leadership would do. Still, we lead our organizations from many positions and many layers, so this information is valuable well beyond the C-suite. Source: Harvard Business Review, June 13, 2017. There are four questions that senior teams often skate through too quickly: Why do we need to … [Read more...]
Ditch postcard reminders, embrace digital
Wendy Myers asserts that it's time to ditch postcard reminders and look into texting and emails to communicate with patients. She references the dental business trends and suggests we abandon the status quo of “We’ve always sent postcards” and dip into the digital revolution. Source: Veterinary Practice News, June 14, 2017. Texts have a 99 percent open rate, and 95 percent … [Read more...]
Take the “flea talk” quiz
All animal health pros will talk fleas as some point. Here’s a fun quiz to see if you are flea talk ready. Source: Veterinary Team Brief, April 2017. Fleas are probably the most common ectoparasite of companion animals, but many pet owners are ambivalent about flea infestations. Helping clients understand the importance of flea infestation prevention can be difficult, but … [Read more...]
Biosecurity helps prevent disease on dairy goat farms
Small ruminants are susceptible to a long list of diseases. Holly Neaton, DVM, offers some practical tips for keeping diseases off of dairy goat operations. As she points out, getting rid of a disease is harder and more expensive than preventing it. Source: Progressive Dairyman, June 12, 2017, page 50. Try to avoid purchasing pregnant animals when you have pregnant animals … [Read more...]
Canine Influenza Virus questions in 2017
The million-dollar question about the current H3N2 outbreak is whether it will worsen or fizzle out — and how many dogs will be affected. Steve Dale discusses the challenges in the dog show world and beyond. Source: Veterinary Practice News, June 7, 2017. The H3N2 virus exhibits extremely high mobility and low mortality, and an estimated 3 to 5 percent of dogs infected die. … [Read more...]
When you get outsold by a competitor, learn from it
Paul Reilly writes from a field sales perspective, but his discussion applies to veterinary teams, retailers, telesales teams and field sales forces. Losing a customer or sale is normal. Frequently, salespeople will lose business and later justify that price was the cause. Blaming a loss on price is easy, less personal and lets the salesperson off the hook. But the fundamental … [Read more...]
Focus on feline health from AVMA
Sometimes the job of curation is already done for us. Multiple aspects of feline health are featured in this AVMA Animal Health SmartBrief. Topics include: Poll results on preventative care New health record system for pets Negative pressure therapy for healing Rabies in Tampa Update on whisker fatigue Source: AVMA Animal Health SmartBrief, June 14, 2017. … [Read more...]
Kids and pigs at World Pork Expo (photo gallery)
Many expo attendees never see this side of the World Pork Expo. If you’ve never been in a hog barn at the expo, a state or local fair, this is a good way to experience some of the sights. The senses for sounds and smells are left out, but the action is truly a testament to the next generation of hog producers. We dare you not to smile! Source: National Hog Farmer, June … [Read more...]
Yuk! 5 vile veterinary dermatological conditions (photo gallery)
Whew! I’ve always had a great deal of respect for the livestock veterinarians who routinely stand in the stuff and reach in the things. Animal health pros working in veterinary dermatology may never need a new rotator cuff. Still, Dr. Melissa Hall’s description and graphic photos of five of the most cringeworthy dermatologic conditions she has encountered garners a new … [Read more...]
Meet Willie Nelson, the horseman (videos included)
Music icon Willie Nelson shares the story behind his song, “A Horse Called Music.” The story couldn’t be simpler. Enjoy the music video! It also includes clips of a couple of Nelson’s heroes, Gene Autry and Roy Rogers, and their horses Champion and Trigger, as well as some of his favorite scenes from his 1986 film, Red Headed Stranger. Source: Horse Network, June 8, … [Read more...]
Find the word that’s on the tip of your tongue
That term you’re searching for might be on the tip of your tongue, but most of the time, all you can do about it is stew until you either: a) have an epiphany, or b) use some nonsense word like whatchamacallit and move on. Source: Science of Us, June 12, 2017. Researchers refer to this “tip-of-the-tongue phenomenon” indicating it’s not quite as simple as just blanking out. … [Read more...]
Views of U.S. moral values slip to 7-year lows
Gallup began surveying U.S. moral values in 2002. The views have slipped to their lowest point in the last seven years. Highlights from respondents include: 81% say state of moral values is "only fair" or "poor" 77% say the state of moral values is getting worse Views have been consistently negative, at least since 2002 Source: Gallup, May 22, 2017. No majority … [Read more...]
The biting facts about fleas
A recent study found flea and tick preventive compliance was as low as 16 percent. Flea infestations can cause much more than itching. Flea bite dermatitis or flea allergy dermatitis (FAD) is the most common dermatologic condition in dogs and cats. Plus, fleas are intermediate hosts for other diseases or parasites. Source: Veterinary Team Brief, May 2017. All veterinary … [Read more...]
How content reaches a constantly connected audience [Infographic]
Mobile brings a constantly connected mindset, and it's driving changes in the way our customers and us consume content and interact with brands, from voice search to chatbots, and from digital assistants to the Internet of Things (IoT). DNN Software created an infographic that shows stats and figures related to this phenomenon. Information like helps explain the challenges of … [Read more...]
Help pets get through thunderstorm phobia
Thunderstorm phobia is a panic disorder commonly seen in adult dogs which is generally triggered by a storm. The panic lasts the duration of the storm and often continues from 30 minutes to days. Dogs often anticipate the storm before it hits. Source: Firstline, May/June 2017, page 32. Dr. E’Lise Christensen, DACVB, offers at-home behavior modification strategies … [Read more...]
Texas A&M researchers model illness onset in cattle
Respiratory disease causes 60 to 90 percent of the morbidity or sickness in feedlot cattle, Dr. Bill Pinchak says. Diagnosis is a challenge and primarily relies on visual appraisal to determine illness. This can vary by degrees of individual experience in diagnosing. “Typically, the accuracy is about 60 percent. So there are a lot of animals that are not diagnosed and end up … [Read more...]
Google to bridge the online ad–offline purchase gap
Attention marketers! The measurement gaps are closing. Google announced last week it will begin to connect online ad exposure to brick-and-mortar sales. The company claims it will be able to track about 70 percent of all credit and debit card transactions and link them to online consumer behavior. Source: Harvard Business Review, June 1, 2017. Marketers in the real world … [Read more...]
K.I.S.S. horse care
Casie Bazay shares her journey back to simpler horse care. She is still learning and adjusting every day. But, she is less stressed and having fun with her horses again. This article makes good content for a website, blog, social media and a newsletter. Source: Horse Network, June 1, 2017. Bazay says she is very glad she took those equine nutrition courses. She learned a … [Read more...]
Consumer misconceptions affect animal welfare
Recent Packaged Facts survey data reveals that 58 percent of consumers are more concerned about food animal welfare now than they were in previous years. Lack of understanding, combined with a desire to provide humane treatment for food animals, have led to shifts in consumer demand for meat, poultry, egg and other related products. The common assumption is organic standards … [Read more...]
Evolving meaning of digital transformation
An annual survey conducted by PwC’s Advisory practice provides a compelling look at changes in the digital space as well as the development of a corporation’s Digital IQ. One would expect that today’s companies have a much better Digital IQ than they did in 2007. The reality is surprisingly, no. In a recent PwC survey, executives say they look to digital initiatives … [Read more...]
Speaking of birds
Ana Hotaling provides an experience-based introduction to the discussion of three common myths about aging hens. She recounts the story of losing a seven- year-old hen and offers insight about these myths: Chickens have short life spans Hens stop laying after age 2 Older hens are flock freeloaders Source: Hobby Farms, May 24, 2017. Hens continue to lay longer … [Read more...]
Five ways to use live video in content marketing strategies
Leading B2B brands and marketers are now using Facebook Live to engage and build connections with target customers. Jawad Khan shares ideas on how Facebook Live can benefit your business. He offers some tips to get started: Help your customers find success with your product Build your subscriber base with content upgrades Turn proven topics from your blog into live … [Read more...]
Industry events can be blessings or curses
There is no shortage of industry events available to every businessperson. In fact, we are bombarded with so many invitations that attending each would leave us no time to execute our responsibilities. So, knowing how to make sure an event is worth your time is important. Source: Forbes, May 23, 2017. If you’re extroverted, the thought of attending an event may energize … [Read more...]
Quiz: managing canine dental disease
Consider taking this quiz as an individual exercise and then discussing the results at a staff meeting. Whether a veterinary team member, retail associate or sales representative, proactively managing dental disease is important for our own pets as well as our customers’ pets. “Unfortunately, only about 1 percent of pet owners brush their pets teeth,” explained Academy of … [Read more...]
3 essential summer tips for cats
Karen Nichols says hydrate, furminate and educate are three important tips to keep cats comfortable, healthy and safe as summer begins. This content will help cat owners if presented on social media posts, blogs, websites and newsletters. Note the discussion of hydration and senior cats. Source: Catster, May 26, 2017. Heatstroke is life-threatening, and knowing proper first … [Read more...]
Today is World Milk Day!
June, the Dairy Month celebrates 75 years this year and begins with World Milk Day today. The activities throughout the month celebrate the value of milk in a healthy diet and the value the dairy industry brings to economics and sustainability across the globe. Source: American Dairymen, June 2017, page 34. Also see: WorldMilkDay2017.com … [Read more...]
Increased client compliance rewards for patients and practices
Dr. Karen Felstad, Gary Glassman, Dr. Marsha Heinke and Fritz Wood are featured in this 12th article of a series generated from the Henry Schein Animal Health 2016 Solutions Workshop. They discuss the elements of customer compliance and the need for a team plan. Source: Animal Health Solution, 2Q2017, page 8. When you have a plan, a way to measure it, activities to support … [Read more...]
Fitness dos and don’ts for senior dogs
C. J. Puotinen shares a comprehensive list of dos and don’ts when helping an aging dog resume a more active lifestyle. He reminds us that reasonable diet and exercise management balanced with time and effort is worth learning for the dog and owner. Source: Whole Dog Journal, December 2016. Exercise is essential for dogs of all ages. It helps maintain muscle tone, a healthy … [Read more...]
Digital boundaries benefit everyone
Technological advances have improved our access to information, speed to market, competitive intelligence, and enhanced our successes. On the darker side, technology has blurred the lines between our work lives and our personal lives. This often causes us to be busier, but less productive. So, setting digital boundaries can help everyone. Source: Forbes, May 15, 2017. While … [Read more...]